About Us
Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
Learn more at diligent.com.
About the Role
Diligent is seeking a Senior Demand Generation Manager to drive revenue growth and pipeline creation in the Americas region. This critical role will align closely with sales, product marketing, and content teams to execute regional strategies tailored to market needs, optimize campaigns, and improve conversion rates across the buyer's journey. This role is a unique opportunity to own demand generation for a high-growth, high-priority market.
Key Responsibilities
- Strategy & Campaign Development
- Develop and execute a demand generation strategy to support revenue and pipeline targets.
- Own multi-channel campaigns (SEM, paid social, email, ABM) tailored to the AMER region.
- Identify and test new channels and tactics to drive growth and enhance performance.
- Sales Alignment & Collaboration
- Partner with regional sales and SDR teams to align marketing activities with revenue goals.
- Improve lead handoff processes and enhance MQL to Opportunity conversions.
- Develop messaging that addresses regional pain points and resonates with local audiences.
- Performance Optimization
- Track, analyze, and report on campaign performance, including HMQLs, pipeline impact, and ROI.
- Implement A/B testing and continuous optimization to enhance conversion rates and engagement.
- Build dashboards for transparent reporting to key stakeholders.
- Project Management
- Manage budgets of $1M+ annually, allocating spend effectively across channels.
- Collaborate with internal teams to create region-specific content and assets.
- Deliver campaigns on time while balancing competing priorities.
- Leadership & Growth
- Act as a regional thought leader for demand generation.
- Lay the foundation for managing a direct report (Demand Generation Specialist) in the future.
Qualifications
- Experience:
- 5–10 years in demand generation, with at least 5 years in B2B SaaS.
- Proven experience managing $1M+ annual budgets.
- Track record of optimizing marketing funnels and driving HMQLs to bookings.
- Skills:
- Expertise in tools like Salesforce, Marketo, 6Sense, and campaign tracking dashboards.
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent collaboration and communication skills for cross-functional alignment.
- Attributes:
- Results-oriented with a balance of strategic vision and tactical execution.
- Self-motivated, proactive, and adaptable to a fast-paced environment.
- Ability to prioritize and manage multiple projects with competing deadlines.
Why Join Diligent?
- Impact: Own and shape demand generation strategy for a key growth market.
- Visibility: Collaborate with senior leadership and contribute to the company’s revenue pipeline.
- Innovation: Be part of a marketing team using cutting-edge tools like 6Sense and building a CDP.
- Growth: Career progression opportunities, including leadership of direct reports.
Key Performance Indicators (KPIs)
- HMQL volume and quality.
- Conversion rates across the funnel (MQL > Opportunity > Booking).
- Pipeline generation and impact on revenue.
- Campaign ROI and engagement metrics.
U.S pay range
$150,000—$150,000 USD
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
Top Skills
What We Do
Diligent is the leading GRC SaaS provider, serving nearly 1 million users from 25,000 organizations around the world. Our software enables holistic and informed conversations about governance, risk and compliance and ensures CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.
Our world-changing idea is to bring technology, insights and confidence to leaders so they can build more effective, equitable, and successful organizations – and create lasting, positive impact on the world. We seek to empower organizations to be better for their stakeholders and communities, for their customers and employees, for their bottom line.
Headquartered in New York, Diligent also has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.
