Senior Data Scientist, Marketing

Posted 6 Hours Ago
Easy Apply
New York, NY
143K-200K Annually
Mid level
Healthtech • Information Technology • Software • Telehealth
The Role
As a Senior Marketing Data Scientist at Zocdoc, you will analyze performance data from various marketing channels, forecast marketing initiatives, build scalable solutions, and partner with marketing teams and data engineering to optimize data strategies and inform business decisions.
Summary Generated by Built In

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.


Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 


We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.


Your Impact on our Mission

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Senior Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also cross channel expertise and sharp business acumen to drive key business metrics. 


You’ll enjoy this role if you are…

  • Passionate about technology and improving patients’ lives 
  • The kind of person who enjoys using data and analytics to solve different business problems
  • Intellectually curious and love thinking through complex questions
  • Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm
  • Dynamic and work well in fast-paced environments


Your day to day is…

  • Analyzing performance data to measure lift driven by our marketing efforts 
  • Forecasting and creating scenarios for existing and upcoming marketing initiatives
  • Leveraging your knowledge of Python and/or R to build scalable solutions
  • Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
  • Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understand, and interpreting our marketing and internal data
  • Partnering with the data engineering team to ingest and structure the marketing data for future usage
  • Building and fostering relationships with stakeholders across the organization


You’ll be successful in this role if you have…

  • 3-6 years of relevant work experience in marketing analytics for channels such as but not limited to Linear TV, Streaming TV, SEM, Affiliate, Social, and Podcast 
  • Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker)
  • Experience with MMM / MTA models 
  • Expertise in SQL as well as Python and/or R
  • BA/BS in a quantitative field such as economics, mathematics, statistics
  • MBA or MA/MS in a quantitative field is a nice to have
  • Effective written and verbal communication skills
  • Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

Benefits:

  • Flexible, hybrid work environment
  • Unlimited PTO
  • 100% paid employee health benefit options
  • Employer funded 401(k) match
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive parental leave
  • Cell phone reimbursement
  • In office perks including:
    • Catered lunch everyday along with snacks
    • Commuter Benefits
    • Convenient Soho location

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$142,500$200,000 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Top Skills

Python
R
SQL

What the Team is Saying

Nick Finger
Kylie Sharp
Meaghan Fenton
Brandon LaRue
The Company
HQ: New York, NY
715 Employees
Hybrid Workplace
Year Founded: 2007

What We Do

Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.

Why Work With Us

Zocdoc's forward-thinking approach prioritizes collaboration, agility, and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex, slow-moving industry, and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.

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Zocdoc Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our NYC office is accessible to all employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.

Typical time on-site: Not Specified
HQNew York, NY
Pune, IN
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