Senior Customer Marketing Specialist

JOB DESCRIPTION
Responsible for driving retention, loyalty and a positive perception of the brand among the UL Solutions current customer base in alignment with the company's customer experience strategy. Leverages best practices surrounding communication channels, frequency and analytics/metrics to execute customer outreach and communication programs spanning customer experience, changes to existing programs, process changes, delivery of new digital tools and key priorities.
RESPONSIBILITIES

• Support the Senior Marketing Manager with design and implementation of customer experience and marketing initiatives to create a positive, brand-centric customer journey
• Provide support for specific customer experience/marketing projects and omni-channel campaigns to effectively reach to existing customers, supporting customer retention and satisfaction
• Track and measure effectiveness and impact of customer marketing campaigns following implementation
• Conduct analysis of customer data to identify requirements of the target audience, develop insights and address unmet needs
• Work with product managers of the UL Solutions customer portal to identify new marketing opportunities, promote usage and registration and share updates with users
• Write, design and execute distribution of a quarterly newsletter affecting ~100k contacts globally, consolidating customer-focused updates into one communication
• Enable industry marketers to distribute business-essential customer content with tight turnaround times by reviewing proposed copy and lists, offering guidance on improvements and acting as an advocate for the customer
• Review and guide internal teams on customer co-marketing activities like case studies, white papers, testimonials and success stories
• As requested, provide guidance and feedback to customers on their efforts to promote their UL Solutions work
• Manage a library of approved materials and customer release forms, following up on expiration dates and checking for relevancy on an annual basis
• Identify avenues to continuously optimize the customer experience

#LI-Hybrid
QUALIFICATIONS

• A bachelor's degree in marketing, communications or related field
• 4 years or more related experience or demonstrated marketing competency
• At least 1 year of experience in a similar role dedicated role marketing to an established customer base
• Experience in customer service/customer experience marketing is a plus
• Skilled creative writer with the ability to reduce complex topics into simplified language for a global customer base
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Experience collaborating and coordinating across functions, businesses, regions, senior leadership and external agencies
• Ability to leverage data and insights to inform marketing/communication efforts
• Strategic thinking and strong analytical skills
• A resilient mindset that views roadblocks as temporary obstacles to the larger picture and can continue making progress despite challenges
• Works well in a matrix organization
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools

Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $85,000 to $100,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes an award-winning in-house creative group, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.