Senior CRM Manager, Lifecycle

Hi, we're Nuts.com!

Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team.

We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 95 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

The Senior CRM Manager, Lifecycle will own and execute the strategy for customer lifecycle marketing at Nuts.com, with a focus on retaining customers, driving repeat purchases, growing lifetime value, and keeping customers engaged and delighted. This role is critical in designing and managing all lifecycle communications across email, SMS, and other CRM channels. The ideal candidate is both a strategic thinker and hands-on operator, with deep expertise in marketing operations, segmentation, personalization, and automation.

You’ll also play a pivotal role in evolving our CRM technology and data infrastructure to ensure campaigns are highly effective and scalable.

What you’ll do:

• Customer Retention Strategy: Develop and implement a comprehensive CRM strategy focused on retaining customers, driving repeat purchases, and maximizing LTV.
• Lifecycle Campaign Management: Oversee the creation, execution, and optimization of CRM campaigns across email, SMS, and other lifecycle channels to engage customers at every stage of their journey.
• Segmentation & Personalization: Leverage data-driven insights to build sophisticated audience segmentation and create highly personalized messaging that resonates with customers.
• Motivation Mechanisms: Design innovative programs and offers to encourage habit-building, repeat purchases, and loyalty.
• Testing & Optimization: Develop robust A/B and multivariate testing plans to optimize campaigns, messaging, and creative.
• Data & Technology Enhancements: Collaborate with the data and engineering teams to enhance CRM technology and improve data accessibility, enabling better targeting and automation.
• Performance Analytics: Build and maintain dashboards to track performance, analyze trends, and generate actionable insights for continuous improvement.
• Cross-Functional Collaboration: Partner with creative, product, and analytics teams to ensure alignment and deliver consistent, on-brand messaging across touchpoints.
• Compliance & Best Practices: Ensure all CRM initiatives adhere to compliance regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices.

What you’ll bring:

• Experience: 5+ years in CRM, lifecycle marketing, or retention marketing, with a proven track record of driving measurable results in a DTC or eCommerce environment.
• Technical Expertise: Hands-on experience with CRM platforms (e.g., Iterable, Braze, Klaviyo, Salesforce or similar) and marketing automation tools.
• Data-Driven Mindset: Strong analytical skills, with experience using BI platforms (e.g., Looker/Tableau, GA4/Mixpanel/Amplitude) to interpret data and inform strategy.
• Creative Collaboration: Ability to collaborate with creative teams to produce compelling and high-performing messaging and visuals.
• Testing Proficiency: Deep understanding of A/B and multivariate testing methodologies and the ability to execute iterative testing strategies.
• Attention to Detail: Exceptional organizational skills and a keen eye for detail in managing campaigns and data.
• Communication Skills: Strong verbal and written communication skills, with the ability to present insights and strategies to stakeholders.
• Passion for Growth: A customer-obsessed marketer with a drive to innovate and continuously improve.

What we offer

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $110,000 - $140,000 plus annual bonus
• Excellent benefits, including a 401K match
• Paid maternity, adoption and paternity leave
• A hybrid work environment in our state-of-the-art Jersey City office
• And all the Nuts.com snacks your heart desires + a 40% employee discount

EEO STATEMENT
Nuts.com is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.