Senior CRM Executive
Our CRM team are now looking for a Senior CRM Executive to join our team here at Harrods. The successful candidate will own and lead on multiple projects including segmentation, targeting, optimisation of our BAU calendar as well as on our overall Mobile strategy
About the Role
As the Senior CRM Executive you will support the CRM Manager to drive effective BAU and triggered communication strategies with a focus on Mobile channels (Push Notifications, SMSs and In-app personalisation).
You will also;
- Own and lead on multiple projects including segmentation, targeting, optimisation of our BAU calendar as well as on our overall Mobile strategy
- Work with our Personalisation team and our Lifecycle team to support on their roadmap and objectives
- Identifying new opportunities for mobile engagement based on customer insights and emerging trends
- Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting including the use of new models
- Monitor campaign responses and taking appropriate action to resolve issues
About You
You will have experience in owning or supporting with a strategy for a CRM Channel (Email, SMS, Push or Direct Mail) as well as campaign executions and segmentations. It is important that you have a familiarity with mobile communications and mobile apps, and how they integrate with CRM systems with a good understand of SPs and Google Analytics.
You will also have the following;
- Ability to deliver reports/presentations to wider teams and higher stakeholders
- Previous experience in project managing/highly organised to manage a busy calendar
- Work well under pressure with quick turnaround times
- Clear communication both written and verbal
- Ability to multitask in an everchanging fast paced environment
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods
Additional Information:
Time Type:
Permanent
Department:
CRM (Francesca Albani)
Top Skills
What We Do
As many lives, generations, cultures and stories pass through our doors, our mission remains unchanged: to serve the needs and aspirations of our customers, to create new stories and bring moments of delight. Whomever they are and wherever they come from, our customers can always expect to be treated with grace, courtesy, and care. #TogetherHarrods
Open since 1834 by Charles Henry Harrod and now owned by Qatar Holding Authority, we are truly unique - a house of maisons, a modern atelier, a workshop of wonders, a convener, patron and celebrator of the world’s finest. Known around the world as one of the great luxury emporiums, we offer a transformative experience to customers who know that true value of exceptional goods and services lies beyond price. We are committed to excellence and artistry, inspired to reinvent and surprise, ensuring our position as a leader in the category.
Our people are our strength - their unique personalities and their desire to exceed expectations are what enables us to make the impossible possible for our customers.
Our customers are at the heart of our success. They’re the reason we exist, and we never forget it. And we’re always looking for new exceptional people who want to connect to them, to delight them and to become part of our story
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