Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
We are looking for an experienced senior creative to support on the ideation, production, and delivery of creative assets for all activities, products, and partnerships associated with the David Beckham brand.
The main responsibility is to drive creative ideation and content execution to support the David Beckham brand and associated brand partnerships. The senior creative role will work closely with Authentic’s Associate Creative Director and Studio 99, to develop ideas and manage the delivery of content across multiple social media and brand partner channels.
The role requires a keen eye for detail and aesthetic appreciation. The range of brand partnerships this role will work on varies from fashion, sport, automotive, philanthropic – and with every partner a unique sensibility and style is required. Across the variety of brand partnerships, the upmost care and attention is needed as every asset is viewed on a global stage.
From social first to ATL campaigns, the level of care and creative attention never changes - maintaining best in class creative aesthetic is expected across all output.
The responsibilities with this role, ensure effective management of the creative process, and foster strong collaboration, both internally and externally. This applies to all work that we do with commercial partners, production teams or editorial – digital, social, print, moving, still, product, etc.
It is a great opportunity for someone who wants to work in a dynamic, creative, entrepreneurial environment and exposed to a wide range of exciting and diverse opportunities to develop.
What You’ll Be Working On
- Maintain a best-in-class creative standard; the Senior Creative will facilitate processes for ideation and content creation with the team and externally with partners, to control the quality of everything, to ensure continuity and elevation of all work in line with the David Beckham brand.
- Working closely with the Associate Creative Director, consultant Creative Director and supporting studios to deliver great creative in terms of look and feel, art direction, retouching, and overall monitoring the output of all content.
- Work closely with the Integrated Marketing team to shape and ideate concepts for social media and commercial/ brand campaigns, helping to translate ideas into effective 360 campaigns.
- Involvement and creative influence with new business development projects.
- Manage design output e.g. client presentations and effective filing of all creative assets.
- Develop a network of high-level creatives including editors, script writers, DOPs etc. who can collaborate with us, to bring fresh thinking and constant elevation of what we do and how we do it.
- Bring knowledge of current and future trends in relevant categories such as photography, fashion and lifestyle. Keeping abreast of global market perspectives and social media techniques and executions.
Must Haves
- 6 – 8 years of experience in a Senior Creative or similar role.
- Experience of art directing within an advertising/creative agency with some high-level editorial experience within fashion, sport and lifestyle.
- Must be an ideas person - have lots of them, and be able to shape them into creative content, based on our brand and brand partners’ needs.
- Ability to identify objectives and shape strong and exciting creative ideas - based on brand and partner parameters, team member input, existing brand DNA/content and external trends and context.
- Can lead from brief to execution – with a strong knowledge and understanding of references, research and current and past trends.
- Possess elevated references and sense for unique tones of voice and a passion for great output and new ways of thinking.
- Feel passionately about the creative process and know how to get the best out of multi-disciplinary teams and high profile talent.
- Brings good experience working across a range of genres, social media projects, scripts, film and photography.
- Good level of image retouch.
- Good level of video editing.
- Experience in fast turnaround content environment (e.g. social media content/creative)
- Able to get things done quickly in a dynamic/entrepreneurial environment.
- Technical proficiency in design applications / BA or equivalent in Graphic Design / Adobe Creative Suite / Keynote.
- Time management skills / Attention to detail / well organised.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrands.com.
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