Area
The TRACTIAN Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers. Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect TRACTIAN’s expertise and commitment to operational excellence.
What will you do
As a Creative Designer, you’ll be instrumental in supporting our sales enablement efforts and digital marketing campaigns by creating visually engaging, technically sound materials. Your design work will include not only branding and digital assets but also the layout and design of rich, in-depth resources like white papers, case studies, and product guides. This role is ideal for a designer who can balance creativity with strategic thinking, leveraging design to drive both customer acquisition and retention.
Responsibilities
- Sales Enablement Materials: Design and layout rich content resources (e.g., white papers, case studies, product guides) to support the Sales and Customer Success teams in educating and engaging potential clients.
- Digital Marketing Campaign Assets: Create compelling visuals for digital marketing campaigns across multiple channels, including paid media, email, and social media, ensuring brand consistency and alignment with campaign objectives.
- Brand & Visual Identity Development: Uphold and evolve TRACTIAN’s visual identity by developing high-quality, cohesive design assets that align with brand guidelines and appeal to a technical audience.
- Cross-Functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success teams to ensure all materials accurately reflect our product value and address the needs of our customers.
- Layout & Graphic Design: Focus on creating visually appealing layouts and structured designs for rich materials, combining typography, iconography, and imagery to communicate complex technical information effectively.
- Stay Updated on Design Trends: Continuously research and incorporate design best practices, particularly within the digital marketing and B2B space, to ensure TRACTIAN’s materials remain modern and effective.
Requirements
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- Proven experience as a Creative Designer, ideally in a B2B or technical field, with a portfolio demonstrating expertise in brand design, digital campaign assets, and document layout.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools, with strong skills in layout design and visual hierarchy.
- Understanding of digital marketing fundamentals and the role of design in driving campaign performance.
- Ability to interpret technical information and transform it into visually appealing, accessible content.
- Strong attention to detail, creativity, and the ability to manage multiple projects simultaneously while meeting deadlines.
Bonus Points
- Experience with animation and motion graphics using tools like Adobe After Effects.
- Familiarity with UI/UX principles and responsive design considerations.
- Previous experience in a sales enablement or product marketing capacity.
- Participation in design competitions, conferences, or workshops.
- Proficiency in 3D modeling and rendering software.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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