Senior Creative, Copy

Posted 4 Days Ago
Be an Early Applicant
2 Locations
Remote
Senior level
Sales • Software
The Role
The Senior Creative (Copy) at Hatch will focus on concepting and writing engaging copy across various platforms, ensuring brand voice consistency while collaborating with social, growth, and lifecycle marketing teams. The role requires a blend of creativity, strategic thinking, and leadership to shape messaging and campaigns while meeting performance metrics.
Summary Generated by Built In
About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest! 

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

The Opportunity

Our Creative Studio team is growing and we're looking for a Senior Creative (Copy) to join us in our mission to help people get their best sleep by bringing a blend of creativity, strategic thinking, and collaboration. This role involves partnering with cross-functional teams to deliver impactful messaging across social, Growth, and LCM channels. You will be tapped to help shape Hatch’s brand voice, ensuring it resonates across platforms and audiences.

 This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

Within 3 Months: You’ll be diving into both concepting and writing socially-forward, digitally native copy for social channels, growth performance ads and emails on a weekly basis.You’ll be breaking away from “tech product promo” language and finding ways to infuse relatable, culturally relevant copy that resonants with our audience. 

Within 6 Months: You’ll be concepting and writing for small (promo) and large (product release) campaigns.You’ll be a trusted creative leader in the Creative Studio with increased visibility across cross functional teams.You’ll be well-versed in our copy guidelines but also consistently finding ways to evolve it.

After 1 Year: You’ll be an important part of shaping the brand voice at Hatch, while concepting brand campaigns and starting to lead video/photo shoots. You’ll be a self-starter that doesn’t always wait for briefs to jump on culturally forward ideas that we can make in-house.

What You’ll Bring

  • Social Media Creative:
    • Work closely with the Social team to concept and write engaging social content on a weekly basis for both Adult and Kids audiences.
    • Tailor messaging to platform-specific needs while staying aligned with brand voice and strategy.
  • Brand Voice Development:
    • Collaborate with the Creative Studio to refine and develop Hatch’s brand voice across all channels and audience segments.
    • Ensure consistency and innovation in tone, style, and messaging across the brand ecosystem.
  • Growth and Lifecycle Marketing (LCM):
    • Partner with the Growth and LCM teams to write impactful, data-informed copy for performance marketing, email campaigns, and other customer engagement efforts.
    • Drive creative messaging strategies that align with key performance metrics and business goals.
  • Business-As-Usual (BAU) Copywriting:
    • Lead writing for Growth and any ad hoc or recurring content needs, ensuring high-quality execution under tight timelines.
    • Support broader creative needs, from product launches to promotional campaigns

Experience

  • You have 7-9 years of experience working at an agency or in-house. You’ve worked on 360 campaigns before, but you thrive on writing and concepting for social and emails. 
Why You Will Love Working at Hatch!
  • We are certified as A Great Place to Work for the fourth year in a row! 93% of our employees have reported that Hatch is a great place to work.
  • We have an amazing leadership team that truly values its employees and lives our company values each and every day.
  • We delight our customers with something everyone needs: a good night’s sleep!
  • Our team is collaborative, fun, and brilliant!
  • You have an opportunity to make a large impact in people’s lives
  • We are backed by world class investors including True Ventures and have strong revenue growth.
  • We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

  • 100% paid medical, dental, and vision for employees and 80% coverage for dependents
  • Meaningful equity
  • 401(k) match with no vesting schedule
  • 16 weeks paid parental leave for those important moments in life
  • 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
  • Financial Support for Family Planning
  • Remote office allowance
  • Monthly Internet reimbursement allowance
  • Friends and Family discount on our products
  • Discount program from popular brands in travel, entertainment and retail
  • Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. 

The Company
HQ: Richmond, VA
59 Employees
On-site Workplace
Year Founded: 2016

What We Do

Hatch is an SMS Texting Platform that helps small and medium-size businesses harness the power of two-way SMS messaging.

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