Senior Copywriter

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

The Marketing Services team supports multiple business units at GAF and a number of affiliated businesses, supporting multiple brands and product categories through innovative marketing solutions including branding, marketing campaign development, and tactical execution.

Reporting to the Associate Creative Director — GAF Residential, the Senior Copywriter, will focus on development of GAF marketing communications, collaborating with GAF product marketers, Creative Services designers, print production, video producers, and other management to drive creative development, brand consistency, and quality control across multiple product lines. Their work will impact every marketing channel and medium, from print to web to video. They’ll be expected to think strategically, be able to build comprehensive, insight-driven campaigns, collaboratively champion great ideas, and carry concepts through to execution.

Specific responsibilities include, but are not limited to:

• Immersing themselves in the brand voice and fundamentals of the GAF product line
• Creating high-quality, accurate content for print and digital collateral, emails, web, video and other other writing opportunities as presented
• Providing quality control for externally-facing written communications that impact the GAF brand, as opportunities present
• Ensuring the brand voice, positioning, and product messaging are properly represented and differentiated from the GAF brand

• Developing campaign concepts and messaging toolkits for the wide variety of GAF products and services

Under This Roof, We Require

• Bachelor’s Degree required, preferably in Marketing-related field
• 7+ years experience writing for a broad range of media preferably in an agency or in house marketing team.
• Strong results-driven portfolio that showcases memorable and effective creative for a wide variety of audiences across media including print, digital and video
• Proven quality control skills, including exceptional attention to detail and accuracy
• Ability to interpret creative briefing documents and effectively translate them into compelling marketing deliverables.
• Facility for absorbing and understanding technical concepts.

Under This Roof, We Also Value

• Teamwork — good judgment, maturity, and enthusiasm
• Leadership — This candidate — due to their role as Phase 1 of most creative development — will take creative point on a wide variety of initiatives and will have the opportunity to garner input, develop consensus, and shepherd success in collaboration with creative peers and subject matter experts
• Flexible and adaptive to meet changing needs or direction
• Moderate to in-depth knowledge of Google office tools, Mac OS and Adobe Creative Suite a plus

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.