Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
The role:
Are you a skilled editor? Can you rattle off 20 catchy headlines at the drop of a hat, rework the structure of any article, and spot a typo from across the room? And can you do all that while also skillfully optimizing content to dominate the rankings for competitive, high-intent searches?
If so, we need you! We are hiring a Sr. Content Editor to join the content marketing team here at Apollo, working with our world-class team of writers, marketers, video editors, creators, salespeople, and strategists.
In this role, you’ll be responsible for creating a library of high-ranking content that actually helps sales and marketing professionals grow their businesses. You’ll also be building our contributor program from the ground up, sourcing and managing dynamic columnists from our engaged community, partners, and employees. You’ll be responsible for helping to shape their ideas, serving as the editorial yin to their point-of-view yang.
We’re looking for a top-notch editor and content creator who can not only craft publication-level multimedia content, but can also build an audience and a distribution plan (put the “marketing” in “content marketing”).
Reporting to the Director of Content Marketing, this role is ideal for a seasoned content creator/marketer who knows what great content looks like, how to make it at scale, and how to mentor writers of all skill levels to reach their full potential.
Responsibilities:
- Concept, create, and promote insights-driven, search-optimized articles
- Edit all search content for clarity, substance, point of view, and tone of voice, ensuring every single piece we publish meets our highest standards
- Coordinate with SEO to prioritize the content roadmap and create highly editorialized content that aligns with the overall strategy, converts at a high rate, and drives high-value traffic
- Coordinate with Director of Content and the Content Marketing Manager on monthly editorial slate, newsletter topics, and overall distribution and health of Magazine
- Collaborate with the growth and demand gen teams to optimize content conversion rates
- Create a roster of columnists, working with the community and social teams to identify customers, influencers, and internal thought leaders to write for Apollo
- Create an editorial board of sales experts and operationalize a column-style series around their expertise
- Own and report out on performance of Magazine content
- With the help of the Director of Content, build out and manage bench of freelance writers as needed
Competencies:
- 5-7+ years as a professional writer, editor, or content creator
- 3+ years in a relevant marketing or content marketing role, preferably including at least 1-2 years in a high-growth startup environment
- A portfolio of extraordinary content you’ve created and deployed in-market
- Experience creating and tracking content that ranks on page one
- A demonstrated track record of driving meaningful results for the business from your campaigns and programs
- Proficiency with Google Analytics, search-engine optimization tools, Salesforce, Hubspot, and other critical pieces of the marketing technology stack
- Experience building a robust content/media production workflow with customers or partners to generate content
- Experience managing contractor and agency relationships as part of the content creation process
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!
What We Do
Founded in 2015, Apollo is a leading data intelligence and sales engagement platform trusted by 10,000 paying customers, from rapidly growing startups to some of the largest global enterprises. Its community-based approach to crowdsourcing data gives users maximum coverage while ensuring data accuracy.
Today, Apollo’s advanced algorithms and unique data acquisition methods help 1 million sales professionals enrich and analyze prospects’ data to increase quality conversations and opportunities.
Why Work With Us
Apollo is a product-led growth company focused as much on our customers as we are on our employees. Our culture is centered around two things: our values (ownership, integrity, curiosity, excellence, teamwork and fun), and our goal of helping customers maximize their full revenue potential on the Apollo platform.
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