Senior Consultant - SEO

Description and Requirements
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
SEO Sr Consultant is a strategic central role for GBM. This role will own the SEO strategy, technical/site, optimization, link building strategy and coordinate with content teams. The ideal candidate will be an enthusiastic self-starter with a willingness to operate at both strategic levels and to manage tactical execution with a strong sense of teamwork and collaboration.
You will need to leverage your expertise to steward change management routines.
How You'll Help Us Build a Confident Future (Key Responsibilities)

• Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency.
• Ability to work in an Agile working approach.
• Performs website audits, manage a library of keywords and develops related recommendations to ensure SEO best practice compliance, improving efficiencies and reduce redundancies.
• Provides competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.
• Develops monthly performance reports using programs like Google Analytics, Omniture, Site Catalyst, Excel and others as needed, delivering insights for improvement in SEO performance.
• Strong understanding of search engine algorithms and ranking methods.
• Experience deriving technical insight from Google Analytics, Google Search Console, and directly from SERPs.
• Knowledge of technical, usability, and content-related aspects of a website and other digital properties including PathFactory,(keywords, H1, H2, taxonomy and topics of interest, etc.) and their impact on search.
• Proven ability to interact successfully with cross-functional teams and build collaborative relationships.
• Ability to work with legal, compliance and business partners to ensure content and tactics have appropriate controls and brand safety.
• Financial services experience a plus.
• Outstanding organizational, project management, people, and communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences both internal and external.
• Ability to prioritize, problem solve, multitask, and work independently in a dynamic, rapidly changing workplace with a bias towards action.
• Strong proficiency in sourcing and analyzing the data needed to make effective SEO optimization as well as a high comfort level in operating with and making decisions.

What You Need to Succeed (Required Qualifications)

• 7+ years of experience in search engine optimization and well versed in all aspects of SEO, content development and technical abilities.
• Proficient understanding of media channels and how they work together holistically with SEO.
• Current knowledge of SEO practices and techniques is fundamental to this role.
• You have a solid understanding of SEO strategy and Google ranking factors.
• You're results-driven and prioritize impact over perfection.
• Experience with Google Analytics, Google Search Console, Ahrefs, SEMRush and other SEO tools. Comfortable in a fast-paced environment that is dedicated to marketing excellence.
• 2-3 years' experience using SEO tools, Brightedge/Conductor and MarketMuse.
• Working knowledge of WorkFront, PathFactory, and AEM is preferrable.

What Can Give You an Edge (Additional Skills)

• Thinks strategically and sets directions aligned to company's strategy, applying external perspective to meet business needs.
• Focuses on Customers - Promotes customer centricity and focus on creating great customer experiences to achieve competitive advantage.
• Innovative mindset, out-of-the-box thinker , inspirational to influence team, peers and leadership.
• Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives. Demonstrated experience navigating, influencing and leading within a highly matrix environment.
• Models our Values - Creates a culture that promotes the company's values and standards through role modeling, accountability and ownership of decisions. Accomplished change management leader, leads with internal strength, projects confidence without any form of ego.
• Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.
• Strong executive presence and excellent communication and presentation skills.

Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies" as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible. Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected] . This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.

The salary range for applicants for this position is $87,900 - $117,200.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$87,900 - $117,200
#BI-Hybrid