Senior Commerce Content Operations Analyst

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Summary

Yahoo is seeking an enthusiastic Senior Content Operations Analyst. They will work closely with editorial, SEO, product, and data teams with the joint goal of creating world class commerce content to grow audiences. The content operations analyst will develop and drive content strategies, workflows and tools to support this goal

Responsibilities

• Develop content strategies and playbooks for evergreen and event-based content 

  • Conduct keyword research and identify emerging trends

  • Understand audience strategy and user motivation

  • Document plans and present findings

  • Drive execution working with editorial, product and SEO teams

• Spec, develop and implement tools and technologies to support content operations 

  • Develop processes and workflows to simplify content creation and drive traffic and engagement

  • Collaborate with BI, data and SEO teams 

• Assist in ongoing reporting and participate in regular editorial meetings

  • Monitor performance dashboards, review data and provide actionable insights

• Support during commerce events such as Amazon Prime Day and Black Friday/Cyber Monday

Requirements

• Required

  • Bachelor's degree 

  • 3 - 5 yrs working with a media publisher or online publication supporting editorial production; this includes creating content plans, understanding the full content lifecycle, and experience with CMS 

  • 3 - 5 yrs experience translating (communicating) complex data results to non-technical audiences through data analysis and routine reporting

  • 3 - 5 yrs experience with commerce content through lead generation or affiliate marketing 

  • Advanced SEO knowledge

  • Experience with SEO content tools (GA, GSC, Semrush, Ahrefs, etc.), content management systems (WordPress, etc.), management tools (Airtable (great), Asana, etc.) and data handling tools (Looker, Tableau, SQL, etc.)

  • Advanced knowledge of formulas and functions on Google Sheets/Excel

  • Takes ownership of projects and tasks

  • Demonstrated attention to detail to ensure reporting is correct and presentations convey the necessary points with accuracy

  • Strong critical thinking and problem-solving skills

  • A proactive approach to identifying opportunities for improvement, driving continuous enhancement of processes and content

  • Demonstrated ability to work independently as well as in a team environment

  • Ability to communicate effectively with and across different teams

  • Mindset that blends data-based research with creativity

  • Presentation skills and on-the-fly thinking for collaborative discussions

• Bonus

  • Knowledge/experience of SQL or other query language

  • Experience with data systems and mapping workflows 

  • Project management experience

  • Experience working with Airtable or other similar project management tools

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $72,750.00 - $151,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.