Who we are
We're a leading, global security authority that's disrupting our own category. Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust - an abstract idea - to work. That's digital trust for the real world.
Job summary
We are looking for a Senior Campaign Marketing Manager to join our Campaigns and Initiatives Team. In this role, you will be responsible for driving business growth from owning the strategy through execution of priority programs. Working across the organization, and with regional teams and third-party vendors, you will be responsible for ensuring integration across all touch points and evaluating effectiveness. You will utilize data to derive insights that both inform campaign direction, as well as drive increased engagement and pipeline.
What you will do
- Build and implement global, integrated demand generation programs, including digital media, email, social, SEO, content, and other elements.
- Write project briefs that supports objectives and clearly defines KPIs.
- Work with creative team to produce assets that drive engagement.
- Drive collaboration across marketing organization in support of integrated program.
- Develop hypotheses-based test plans that optimize performance.
- Responsible for driving programs to meet a pipeline goal for a specific solution area.
- Optimize budget across various campaign levers.
- Understand and solve for varying needs on a global and regional level.
- Drive alignment with Sales in the planning process and ensure buy-in on strategy.
- Report on efficacy of programs in increasing engagement, along with key insights and opportunities for improvement.
- Work cross-functionally with Product Marketing, Sales, Business Intelligence, and across Marketing to deliver programs and understand business impact.
What you will have
- 8+ years of experience driving strategic marketing programs that build brands using paid, earned, shared, and owned levers.
- Bachelor’s Degree in business, communications, or relevant field.
- A passion for technology, software, and/or security.
- Experience driving successful account-based marketing programs.
- Global integrated campaign experience, primarily demand generation campaigns.
- Knowledge of marketing automation (Eloqua) and CRM systems (Salesforce.com).
- Customer-first mindset that solves for “right for me” solutions and communications.
- Excellence in execution, with an eye for detail and on-brand communications.
- Ambitious self-starter with a can-do attitude, who can take ownership of their programs with little direction.
- Experience in developing cross-functional relationships within a matrixed environment.
- Strong problem solving, program management, analytical, and communication skills.
- Experience working within the software security space targeting CISOs and DevOps personas is a plus.
Benefits
- Generous time off policies
- Top shelf benefits
- Education, wellness and lifestyle support
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.
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What We Do
DigiCert is the digital trust provider of choice for leading companies around the globe, enabling individuals, businesses, governments, and consortia to engage online with confidence, knowing their digital footprint is secure.
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