Senior Campaign Planning & Operation Analyst

Posted 6 Days Ago
Be an Early Applicant
Malaysia
Junior
Software • Travel • Financial Services
The Role
The Senior Campaign Planning & Operation Analyst will manage the optimization of the in-app user conversion funnel, analyze user behavior and campaign effectiveness, and implement traffic management strategies. Responsibilities include collaborating with various teams, monitoring system performance, and adapting quickly to market trends to meet performance goals.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Key Responsibilities:

- Execute and manage end-to-end optimization of the in-app user conversion funnel, focusing on system configuration and operational accuracy.
- Conduct detailed analysis of user behavior, feature performance, and conversion metrics using data dashboards and analytical tools.
- Implement traffic management strategies and tactical campaigns to maximize GMV, revenue and conversion rates.
- Collaborate with product, tech, and marketing teams to ensure seamless integration and execution of features and campaigns.
- Monitor system performance and resolve issues to maintain smooth campaign and traffic distribution operations.
- Set up and deploy tactical campaigns quickly in response to market trends, ensuring adherence to business performance goals.
- Continuosly test and fine-tune system settings, algorithms, and configurations to optimize performance.
- Stay infomred on platform updates, tools, and best practices to ensure efficiency and accuracy in execution.

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Requirements

Requirements:

- At least 2 years in an executional role within e-commerce, marketing opertations, or related fields.
- Hands on experience with analytic tools, traffic management platforms, or campaign management systems.
- Strong technical and operational skills, with the ability to execute tasks accurately and efficiently.
- Proficiency in using campaign management tools, and analytical dashboards.
- Excellent problem-solving abilities to troubleshoot system issues and identify optimization opportunities.
- Detailed oriented with a focus on executional excellence.
- Ability to thrive in a fast-paced environment with shifting priorities.
- Collaborative mindset with strong communication skills for cross functional coordination. "

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

The Company
3,089 Employees
On-site Workplace
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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