Senior Campaign Manager, Search

Posted 7 Days Ago
Be an Early Applicant
New York, NY
59K-80K Annually
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Senior Campaign Manager, Search leads clients' paid search campaigns by developing digital account strategies, managing campaign performance, and enhancing communication with clients and internal teams. Responsibilities include budgeting, forecasting, analyzing metrics, and staying updated on search trends to ensure effective campaign optimization and measurable ROI.
Summary Generated by Built In

Company Description

About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Overview:
The Senior Campaign Manager, Search is responsible for leading the success of clients’ paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. 

Job Description:

  • Create and execute digital account strategies and plans for clients
  • Oversee campaign management, optimization, and reporting of paid search campaigns
  • Contribute to strategy and annual planning
  • Interface with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Review client deliverables for quality and ensure that recommendations and work product are sound and viable
  • Effectively manage keyword strategies
  • Provide excellent communication and thought leadership to clients via phone, emails and direct contact presentations
  • Command data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
  • Manage budgeting, forecasting, billing and invoicing
  • Have a proven track record of driving efficient growth and creating campaigns that deliver positive ROI
  • Be familiar with the latest trends in Paid Search and have a solid understanding of the nuances of search engine algorithms
  • Have excellent communication and organizational skills
  • Ability to multi-task and thrive in a dynamic, fast-paced organization
  • An innovative, positive, and self-directed attitude

Qualifications

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred
  • 2+ years of paid search experience, preferably on the agency side 
  • Proficiency in Google Ads, Bing Ads, Pinterest, and Search Ads 360 preferred
  • Demonstrated problem solving, organization, and project management skills
  • Ability to work independently and balance multiple tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $58,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2024.

#LI-Hybrid

Top Skills

Bing Ads
Google Ads
Pinterest
Search Ads 360
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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