About Wurl, LLC.
At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue.
In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024.
Senior Business Development Lead - Agencies & Brands: New York City, (Remote)
We’re hiring an experienced Business Development Lead based in New York City. This person will be responsible for bringing a new CTV contextual targeting solution to agencies and brands to create awareness and develop innovative CTV partnerships that drive meaningful engagement and results.
What You’ll Do:
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Build and manage relationships with agency video investment teams, focusing on major holding companies to drive awareness and demand for Wurl’s products, inventory, and services.
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Secure brand-direct client meetings to expand awareness and adoption of Wurl’s offerings.
- Educate agency buyers and brand teams on CTV inventory trends, attention metrics, and evolving video investment strategies.
- Identify opportunities for new and innovative partnerships, collaborating with agencies, brands, and technology providers to enhance Wurl’s value proposition.
- Analyze agency and client KPIs, providing strategic recommendations to enhance audience targeting and campaign performance.
- Partner closely with internal sales leadership and product teams, delivering customer feedback to improve Wurl’s solutions.
What You’ll Bring:
- BA/BS from a four-year college or university
- 5-8 years of Adtech sales experience, selling media solutions to agency holding companies or working at an agency or brand direct
- Experience bringing new media or inventory solutions to market and agencies
- Challenger mindset – Comfortable questioning the status quo and experienced in helping customers push the boundaries of innovation
- Proven hustle and determination to roam the halls of agencies, educating agency video investment teams and driving engagement
- Active rolodex with the ability to leverage existing relationships with holding companies and brands to drive new and innovative partnerships
- Familiar with programmatic selling or buying, with CTV buying/selling preferred
- Excellent storyteller with competent organizational and communication acumen
- Comfortable navigating ambiguity
- Team player who enjoys cross-functional collaboration
- Ability to problem-solve, understand complex products and services, and drive innovative partnership
- Base Pay Range: $130k-$180k + Bonus
What We Offer
- Competitive Salary
- 100% Company Paid Health Benefits for Employees and Dependents
- Remote First Policy
- Employee Stock Purchase Plan through AppLovin
- Discretionary Time Off, with a minimum of 4 weeks of time off
- 13 US Holidays
- 401(k) Matching
- Pre-Tax Savings Plans, HSA & FSA
- Access to Mental Health and Wellness Providers
- OneMedical Subscription for 24/7 Convenient Medical Care
- Paid Maternity and Parental Leave for All Family Additions
- Discounted PetPlan
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
Top Skills
What We Do
Since 2017, Wurl has been on a mission to make TV better for everyone. Today, Wurl is the world leader in powering streaming TV. Our video distribution and advertising services reach over 300 million connected TVs, delivering hundreds of millions of hours of TV viewing and millions of individually targeted ads. Wurl’s innovative, market-leading technologies enable content companies, streamers and advertising to continually reach new viewers and grow revenue.
