Senior Business Analyst

Posted 4 Days Ago
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London, Greater London, England
Hybrid
Senior level
AdTech • Digital Media • Marketing Tech
We help brands connect with their audiences using advanced data.
The Role
The Senior Business Analyst will focus on developing growth strategies and business opportunities for Comcast Media Sales. Key tasks include financial modeling, market research, partnership building, contract negotiation, and sales strategy execution. They will work with executives to improve market share and drive revenue generation efforts, utilizing data analysis to support decision-making.
Summary Generated by Built In

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
As a Sr Business Analyst, Strategy and Media Partnership, you will be responsible for participating in the creation of growth strategies and new business opportunities for improving Comcast Media Sales' chances of success in market. Your duties will include creating financial models, working with executives to report on business health, compile extensive market research and analysis. In this role you will be reporting into the Executive Director, Media Partnerships, Comcast Advertising International.
Job Description
Core Responsibilities

  • Contribute to develop and execute revenue generation strategies aimed to grow Comcast Advertising International's markets share.
  • Perform exploratory analytical work in partnership with execs to map areas for short- and long-term growth of CA INT s international business (including but not limited to geographies, sectors, content areas like Sports, partnerships and Upfront).
  • Build long-term relationships with key partners, driving customer satisfaction, retention, and expansion efforts to maximize lifetime value.
  • Help build, Develop and execute Media Inventory strategy across International footprint.
  • Support the Executive Director of Media Partnership in contract negotiation acting a trait d'union between Media Partnerships, Freewheel and Comcast Advertising International's local Sales leads.
  • Identify new data partners/data set with the goal of growing sales and creating incremental value for Comcast Advertising International's buyers.
  • Collaborating with the Executive Director of Media Partnership to ensure all team members are experts in articulating Comcast Advertising International value proposition, and USPs.
  • Monitor, review and measure effectiveness of sales development initiatives.
  • Analyse buying trends and advertisers' preferences.
  • Execute on quantitative and qualitative objectives set by Company's leadership team which will guide your go to market approach.
  • Collaborate with Comcast Advertising International's local sales leads to ensure successful execution of the Company's global sales strategy.
  • Collaborate with Comcast Advertising International Sales leadership, Revenue Operations and Sales Marketing to define, monitor, optimize financial performances of the business development initiatives.
  • Monitor market trends, competitor activity and identify opportunities for innovation.


Job Qualifications

  • 5+ years previous relevant work experience; this could include professional services (e.g., consulting, investment banking) or Strategy (sales or product).
  • Digital Advertising experience in Global Agencies and/or global Advertisers. A working experience in TV media industry (Broadcaster, publisher, SSP, Ad-network) will be an advantage.
  • Must possess a passion for problem solving and data management, and strong intellectual curiosity.
  • Additional European languages would be a plus.


Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +, 5-7 Years, 2-5 Years, 0-2 Years, 15 Years +, 7-10 Years

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The Company
HQ: New York, NY
5,000 Employees
Hybrid Workplace

What We Do

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data. Just as important as our work is our inclusive and supportive culture, which has earned us recognition as one of the top ten places to work by Great Place to Work.

Why Work With Us

When you work here, you work at the center of change in media, technology, advertising, and data. From delivering ads across screens to pioneering the tech that makes it possible, you’re transforming an entire industry. You’re part of a team redefining the future of TV advertising and discovering the next big thing. It all starts right here.

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