“As television changes faster than ever before, the infrastructure that powers the future of TV is an important part of that evolution,” said James Rooke, president of Comcast Advertising. “And we play a critical role in enabling the industry to drive that change and help advertisers reach their audiences at scale. We bring together advertising technology at FreeWheel, media ad sales at Effectv and AudienceXpress, and the power of Comcast’s first-party data.”

Comcast Advertising
Teams at Comcast Advertising

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FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
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Effectv delivers impactful TV and streaming solutions using aggregated first-party Comcast data insights to help businesses reach the right customers at the right time.
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