Senior Brand Partnership Specialist

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Job Description

We are seeking a dynamic and experienced specialist in Brand Partnerships to join our team. In this role, you will be responsible for identifying, developing, and managing long-term strategic partnerships with key B2B partners, including industry associations, sectoral agencies, media outlets, and organizational stakeholders to enhance our brand presence and strengthen brand associations for Chợ Tốt and its vertical brands (Nhà Tốt, Việc Làm Tốt, Chợ Tốt Xe).

You will collaborate closely with cross-functional teams, including commercial, business analysis, and the management board, to ensure our B2B branding strategies align with broader business goals. Additionally, you will engage with external stakeholders to drive the success of our ambitious B2B branding initiatives.

If you are passionate about building strong business relationships and driving growth through strategic B2B partnerships and media collaborations, we would love to hear from you.
JOB RESPONSIBILITIES:

1. Take ownership of B2B branding performance (70%) to increase awareness and brand association, overseeing the entire process from planning to execution:

• Develop and implement comprehensive B2B brand strategies that effectively position the company’s products and services in the market.

• Identify potential brand partners and collaboration opportunities with key B2B stakeholders including industry associations, sectoral agencies, media outlets, and organizational stakeholders. Attend industry events and conferences to network and discover new partnership prospects.

• Manage ongoing relationships with partners to ensure mutual success, while enhancing brand awareness and reinforcing the image of Chợ Tốt and its verticals within their respective industries.

• Conduct market research to understand B2B customer needs, preferences, and trends, leveraging these insights to inform brand development strategies.

• Lead B2B branding projects, including co-branding and cross-branding initiatives with key stakeholders such as partners, industry influencers, associations, and media outlets.

• Develop marketing materials and presentations for partnership initiatives, such as signing ceremonies, seminars/webinars, and event sponsorships. Promote these initiatives across owned, paid, and earned media channels, ensuring timely delivery, budget adherence, and achieving objectives.

• Monitor and analyze B2B branding performance, providing insights and recommendations for improvement. Report key metrics to the Brand Lead, adjusting strategies to optimize results.

• Stay informed about industry trends and best practices to refine and enhance B2B brand development strategies.

2. Take responsibility for PR (30%) to improve brand presence and visibility for the parent brand Chợ Tốt and its verticals in the press:

• Establish and maintain PR networks to strengthen relationships, initiate relevant PR activities, and serve as the primary contact for all media inquiries. Handle critical media comments, provide timely responses, and develop effective crisis management solutions to protect the company’s reputation.

• Manage and deliver press releases, media announcements, speeches, and presentations for media briefings, events, and other engagements.

• Lead PR plans and strategies to promote the brand and strengthen the company’s voice across both online and offline channels.

• Uphold the company’s public image and corporate branding through initiatives such as thought leadership, industry awards, and CSR efforts, enhancing the awareness and reputation of the parent brand, Chợ Tốt.

• Monitor and analyze the effectiveness of PR campaigns, sharing insights with management at both the Company and Group levels to drive continuous improvement.

Qualifications

• 5+ years of experience in B2B marketing and partnerships, with a proven track record in managing relationships and media engagements successfully.
• Ability to build and maintain strong business relationships, working both independently and as part of a team.
• Strategic thinker with a knack for simplifying complex ideas and connecting diverse concepts while maintaining attention to detail.
• Self-motivated and adaptable, capable of managing multiple projects simultaneously in fast-paced environments.
• Excellent interpersonal, negotiation, communication, and presentation skills, complemented by exceptional organizational and time management abilities.
• Outgoing and curious, with a critical and logical mindset focused on user needs, alongside a strong sense of responsibility and ownership in work.
• Proactive and responsive in stakeholder management, ensuring visibility and accountability in all tasks.

Additional Information

BENEFITS:
1. Get 15 days of annual leave and 5 days of sick leave per year
2. Health insurance for employee.
3. Get a 13th-month salary and annual performance bonus.
4. Participate in regular team-building activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed, yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
8. Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:

• Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative, … to equip both creative & technical skill sets.
• Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
• We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards, …

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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