Senior Brand Manager

Posted 3 Days Ago
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Pontefract, Wakefield, West Yorkshire, England
Senior level
Food
The Role
As a Senior Brand Manager, you'll drive growth for established brands by creating innovative brand plans, achieving financial targets, managing budgets, and fostering collaboration across teams. You'll lead with creativity while reporting analytics to stakeholders and inspiring your team to excel.
Summary Generated by Built In

Company Description

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

But that's not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

As the Senior Brand Manager for Valeo Foods UK, you’ll be at the forefront of an innovative and rapidly growing category group. This group includes well-loved brands and your mission will be to drive disruptive growth and establish these brands as market leaders. You’ll lead with creativity and strategic insight, managing stakeholders effectively both internally and externally.

What You’ll Do:

  • Achieve or exceed budget financial targets and grow market shares.
  • Create and deliver robust brand plans, maximizing available resources.
  • Implement excellent learning plans with a capacity to innovate, try new approaches, and refine strategies.
  • Provide strong quarterly reporting internally and prepare versions for external stakeholders.
  • Use strong analytical thinking to drive decisions and develop insightful strategies.
  • Lead your team with energy, coaching them to excel and grow.
  • Oversee the marketing budget for the category group, covering core marketing, ASOH, and shopper marketing.
  • Foster excellent internal and cross-functional collaboration within the chocolate, sauces, and curds team.
  • Be the face of our chocolate, sauces, and curds brands, especially in interactions with retailers.
  • Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with our consumers.

Qualifications

  • A proactive approach with the ability to innovate and drive growth within a large organization.
  • Proven experience in creating and executing successful brand strategies.
  • Strong leadership skills with the ability to inspire and mobilize teams.
  • Excellent skills in managing relationships with both internal and external stakeholders.
  • Strong analytical skills to support logical and data-driven decision-making.
  • Ability to foster a collaborative environment and work effectively across function


At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you'll be part of a vibrant team that values creativity, collaboration, and excellence. 

Additional Information

  • Excellent Career Opportunities
  • Matched pension scheme
  • Death in service
  • Cycle to work scheme
  • Retailer discount platform
  • Staff discount 
  • And plenty more!
The Company
HQ: Dublin
454 Employees
On-site Workplace
Year Founded: 2010

What We Do

We are a leading producer and innovator of high quality, category-defining branded food products that have a proud history that dates back to 1845.

At Valeo Foods, we are passionate about food and our portfolio of over 20 iconic food brands, which includes Jacobs, Batchelors, Kettle, Rowse Honey, Balconi, Schluckwerder, are tried and trusted by consumers across Ireland, UK and Europe for their quality, wholesomeness, nutrition and fun.

We are a diverse business that combines food production, brand development and innovation, distribution and sales. We are Ireland’s largest ambient food supplier to the grocery trade, a major supplier to the food service market through Valeo Professional, and an increasingly prominent supplier to the UK market and a range of European Markets now.

We are focused on the continued development of our excellent portfolio of category defining food brands as we look to expand our footprint across Ireland, UK, Europe and beyond with our latest acquisition in North America. We are committed to delivering quality food products through continued innovation and excellence in manufacturing. This commitment ensures that our brands retain a market leading position in each of their respective categories.

We continue to recruit people with the best skills and expertise across a range of areas including manufacturing, food science, research and development, nutrition, distribution, sales, operations, marketing, human resources and finance, and aspire to be a best in class employer, focused on developing and empowering our people.

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