JOB DESCRIPTION:
MAIN RESPONSIBILITIES
Key Responsibilities
- Brand Strategy: Develop and execute comprehensive ethical brand strategies to meet sales and market share objectives.
- Product promotion: Lead the planning and execution of product promotion among HCP, working closely with cross-functional teams, including sales, medical affairs, and regulatory.
- Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
- Marketing Campaigns: Design and implement marketing campaigns.
- Omni channel HCP journey development: Deployment and measurement to maximize HCP recommendation share and upstream initiation.
- Budget Management: Manage the marketing budget, ensuring cost-effective strategies and tracking expenditures.
- KOL Engagement: Collaborate with key opinion leaders in the healthcare industry to build product advocacy.
- Performance Metrics: Define and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies
Other requirements
- Bachelor's degree in Nutrition Science, food science or a related science field.
- Previous experience as a Brand Manager in the pharmaceutical or healthcare industry.
- Excellent analytical, communication, and project management skills.
- Ability to work collaboratively in a cross-functional team environment.
- Proven track record of past successful achievement, demonstrated to drive product recommendation, usage or sales in ethical related channel
EDUCATION
University or above education, MBA is preferred
EXPERIENCE /QUALIFICATION
- Minimum 6 years marketing experiences in Pharma, Health devices, or functional products, experience in MNC is preferred.
- Familiar with ethical channel executions is plus
- Good command of English & Chinese in both oral and written
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANI International Nutrition
LOCATION:Taiwan > Taipei : Mingsheng Commercial Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
