JOB DESCRIPTION:
Job Description
Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations team to ensure success in the development of strategy, creative and execution plans, product support and sales execution.
Major Duties and Responsibilities
- Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
- Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
- To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
- Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
- Support the product listing for institutions (government and private hospitals)
- Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
- Good knowledge of computer-based programs including excel, graphics & power point presentation.
- Good interpersonal, presentation and cross functional skills.
- Strong analytical and influencing skills.
Minimum Qualification:
- Degree in pharmacy, nutrition, science or equivalent
- Sound understanding or qualifications in marketing related principles.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
