Senior Brand Manager, World of Warcraft

Team Name:

Marketing

Job Title:Senior Brand Manager, World of Warcraft

Requisition ID:R024090

Job Description:

Job Title: Senior Brand Manager, World of Warcraft | Irvine, CA

Reporting To: Associate Director, Brand Marketing

Department: Global Marketing, World of Warcraft

Location: Irvine, CA

Your Mission:

Blizzard Entertainment is seeking a passionate and strategic Senior Brand Manager to join the team behind one of the most iconic MMORPGs of all time, World of Warcraft. As a key member of our Brand Marketing Team—the storytellers of our brand—you will be dedicated to crafting narratives that inspire and resonate across the globe. You will create campaigns that capture hearts and minds, ensuring World of Warcraft’s presence is not only felt and remembered in every market but also re-establishes WoW’s place in the cultural zeitgeist.

We are looking for a creative visionary who can lead the development of inspiring and cohesive external marketing campaigns that reflect WoW’s product and brand essence, connecting with audiences on an emotional level. If you combine strategic acumen with creative flair and have a passion for bringing brands back to the forefront of cultural relevance, we invite you to join our quest to further elevate World of Warcraft.

As the Senior Brand Manager, you will lead the creative direction and execution of global marketing campaigns for World of Warcraft's expansion launches and ongoing content updates. You will guide the development of visuals, messaging, and content that bring the brand story to life across all platforms. Collaborating with a team of dedicated marketers, you will ensure that all external communications align with the brand's voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.

What you bring to the table: 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the product’s and brand’s essence and connect with audiences on an emotional level.

• Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.

• Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.

• Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.

• Strategic Budget Input: Provide vital input in budget discussions to advocate for the necessary resources to execute effective brand campaigns.

• Market Research: Conduct thorough market research to understand player behaviors, emerging trends, and the strategies of competing games.

• Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.

• Measure Campaign Effectiveness: Establish key performance indicators and use analytics to assess the effectiveness of campaigns, adapting strategies as needed.

Minimum Requirements

Experience

• Bachelor’s Degree

• 6+ years of experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry 

• Experience in TV, Video, Packaging, and Online Advertising required 

Knowledge & Skills

• Demonstrated experience in project management, analysis and the ability to work across multiple teams

• Proven team leader with people/agency management experience 

Key Attributes

• Passion for gaming and understanding of current industry trends 

• Excellent analytical, verbal, and written skills 

• Excellent interpersonal and relationship management skills 

• Results-oriented, self-motivated 

• Extremely organized and detail-oriented 

• Comfortable working in a fast-paced environment 

Extra Points

• Advanced degrees in Marketing, Communication, or related field 

• Experience in the video game industry

• Experience managing a team 

• Demonstrated experience with International marketing

• Well versed understanding of MMORPG genre and World of Warcraft

• Avid social media user who is always experimenting with the next social platforms and trends 

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.