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Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
Relocation Provided:
Job Posting End Date:
February 27, 2025
Shift:
Reduced Working Hours (Japan)
Job Description Summary:
The role of this position is to lead brand management & marketing of Sparkling Flavors Brands; including but not limited to Fanta, Canada Dry, Sprite, Real Gold, other reginal sparkling brands, and new brands.
In partnership with Japan &South Korea cross-functional teams, Global Sparkling Flavors community network, and the bottling partners, he/she will be expected to deliver high-quality brand experiences to the consumers and customers in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for business growth.
What You’ll Do for Us
- With entire Sparking Flavors portfolio in consideration, her/his focus on leading the acceleration of unlocking full business potential of Adult sparkling business.
- Lead brand business diagnosis (consumer centric, as well as channels, competition, customers and trends), strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
- Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
- Collaborate with Contents/End to End Experience/Agencies to deliver the disruptive consumer experience/communication/promotion to grow the Brand.
- Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
- Work closely with the Global Sparkling Flavors community to ensure local market dynamics are well reflected in global strategy development, synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
- Manage marketing budget in alignment with brand strategy and productivity guidelines.
Qualifications & Requirements
- Brand management / Marketing experience with big and/or global brands and/or emerging local brands: Proven experience in leading business with holistic consumer marketing experience; holistic market/business diagnostics to identify key issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development.
- Proven track record of leading complex projects with multiple senior stakeholders.
- Global communication skill, Fluent verbal and written English, to participate in global community.
- Attributes: Collaboration with Leadership, Strategic thinking, Consumer centric mindset, Strong passion and responsibility to deliver results, Ability to establish trust and build partnership across teams and geographies, Influential communication, Visioning, Positivity, Open minded and curious
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- Connection to the global marketing team: We translate global strategy into local consumer based execution through collaborating with the multicultural team
Skills:
Analytical Decision Making, Brand Management, Brand Strategy, Engaging Leadership, Global Communications, Human Insights, Innovation Pipeline Development, Marketing, Marketing Strategies
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
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