Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Job Description

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. As a Senior Brand Manager your aim is maintaining sustainable brand establishment/evolution/development in a frame of business & marketing objectives that would generate sound business results, becoming the ambassador of brand’s consumer within organization through striving to deliver “the best” for consumer and initiating deployment local “Best Practices” regionally or globally through providing access of global KC community to them.

Scope of responsibilities:

Brand Strategy & Management

• Develop and implement long-term BCC brand strategy to drive awareness, loyalty, and sales growth in Kazakhstan.
• Ensure brand consistency across all consumer touchpoints, in alignment with global Huggies positioning and regional market needs.
• Define key performance indicators (KPIs) and monitor brand health metrics, including market share, penetration, and consumer loyalty.

Consumer Insights & Market Research

• Conduct market analysis, competitive benchmarking, and consumer research (together with research team) to identify trends and opportunities.
• Leverage insights to refine brand messaging, product development, and marketing campaigns.
• Collaborate with research team and agencies to track brand performance and consumer sentiment.

Product Marketing & Portfolio Management

• Manage the local product portfolio, including innovation, pricing, and packaging development.
• Work closely with regional and local teams to ensure product availability, performance, and localization for the Kazakhstan market.
• Lead new product launches, ensuring successful market entry through integrated marketing campaigns.

Marketing Campaigns & Media Strategy

• Collaborate with Communication & Digital team to develop 360-degree marketing campaigns, integrating offline, traditional media with digital and social media.
• Partner with the Communication & Digital team to create localized content, influencer partnerships, and social media activations.

Trade Marketing & Sales Collaboration

• Partner with the trade team to develop in-store promotions, shopper marketing strategies, and retailer-specific activations.
• Ensure brand visibility and effective point-of-sale materials in key retail chains.
• Work with trade team and key accounts managers to enhance brand presence in offline and e-commerce channels.

Budget & P&L Management

• Manage the brand’s marketing budget, ensuring cost efficiency and maximizing return on investment.
• Track and report on brand financial performance, ensuring alignment with business objectives.
• Identify opportunities to improve profitability through pricing, innovation, or cost-saving initiatives.

Cross-Functional Leadership & Stakeholder Management

• Collaborate with internal teams, including supply chain, finance, and sales operations, to ensure seamless product distribution and compliance.
• Work with regional teams to adapt regional strategies for local market needs.
• Manage external agencies, including creative, media, and BTL agencies, to ensure high-quality execution of marketing plans.

About us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark. It’s all here for you at Kimberly-Clark.

About you

You have significant previous work experience in Brand Management with multinational FMCG companies and higher education in the related field. Your Fluent level of English and Russian allows you to effectively communicate at all levels, knowledge of Kazakh language is a good asset.

Total benefits

• An inspiring challenge within Global company

• Career opportunities and personalized development

• Professional and social benefits

• Great support for good health with medical and dental coverage options

• Hybrid working schedule

• Compensation of lunches

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, check out the careers website. You’ll want to review this and come prepared with relevant questions if and when you pass GO and begin interviews.
And finally, the fine print…

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary LocationKazakhstan- Almaty

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time