About Figure
Figure is revolutionizing financial services with its disruptive technology platform. Our flagship product is the #1 non-bank HELOC in America. We’re delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency – by capitalizing on our loan origination activities, extensive network of partners, and growing pool of assets.
Join a team of 450+ people at Figure who have originated $11+ billion in loan volume.
We’re very profitable and growing fast.Figure has raised $469 million from top investors like Ribbit Capital, DST, Apollo, and Morgan Creek.
FastCo Most Innovative Companies
Forbes Top 50 Blockchain Companies
About the Role
Figure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.
What You’ll Do
Marketing Campaign Execution and Optimization
- Spearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targets
- Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
- Identify and leverage optimal channels to reach key market segments
- Collaborate with sales and content teams to develop targeted, relevant messaging
- Continuously analyze campaign performance and implement data-backed optimizations
Sales Enablement and Collateral Management
- Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions
- Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
- Adapt marketing materials to address specific customer segments and use cases
- Deliver high-quality, sales-ready leads to the enterprise sales team
- Implement lead scoring and nurturing workflows in Hubspot
What We Look For
- 6+ years of experience in B2B Marketing
- 3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratch
- Financial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!
- Proven experience in implementing and managing ABM strategies
- Problem solver, willing to get their hands dirty
- Understanding of marketing compliance requirements
- Clear and concise communication skills, with the ability to translate complex concepts for various audiences
- Excellent quantitative and qualitative problem-solving skills
- Demonstrated ability to think strategically and analytically
- Excellent attention to detail, follow through, and adequate sense of urgency
- Ability to simultaneously manage multiple projects and prioritize appropriately
Salary
- Compensation Range: $118,800 - $148,500
- 25% Bonus Target
- Equity stock options package
- This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
Perks
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Employer-funded life and disability insurance coverage
- 11 Observed Holidays & Accrued PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#LI-EK1 #LI-Hybrid
Top Skills
What We Do
Figure has applied blockchain technology across a series of real-world applications that are delivering real and immediate value to everyday consumers across sectors, including loan origination, private company cap table and fund management, security markets and payments. Figure has and continues to develop innovative products and services that seek to bypass traditional incumbents within the financial services industry.
Simply put, Figure is delivering on the promise of blockchain technology. Over $15B in transactions have been conducted on the Provenance Blockchain, a layer 1 designed for financial services, built and deployed by Figure.
As one of the first lenders to fully use blockchain technology, Figure is driving adoption across the lending ecosystem and providing stakeholders the benefit of an immutable record of asset ownership on the Provenance Blockchain. Figure’s HELOC product has enabled over 85,000 households across 45 states to unlock a combined $6 billion in equity from their homes. These lines of credit give people the opportunity to fund home improvement projects, secondary education, and more.
Figure is a regulatory powerhouse, boasting over 200 lending, servicing and money transmission licenses, SEC approval as an Alternative Trading System, and FINRA approved broker-dealer status. While some fintech companies aim to compete with traditional banks, Figure has stuck to expanding use cases for blockchain in finance and creating tech-enabled solutions for deep financial change in the markets. The company's iterative approach to product development has helped it to meet the evolving needs of its customers.
Why Work With Us
Figure creates tech-enabled, cutting-edge solutions for deep financial change, meeting the evolving needs of its customers. As the only firm leveraging blockchain technology to create real-world applications and immediate value to everyday consumers, Figure is effectively bridging the gap between the digital asset and traditional finance spaces.
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