Senior Associate, Strategy

Posted 7 Days Ago
Be an Early Applicant
Philadelphia, PA
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Senior Associate will support the Strategy team by managing media planning tasks, maintaining media Flowcharts, Creative Asset Trackers, and Traffic Workbooks, and pulling audience and competitive data. The role requires financial management skills and an understanding of media channels, aiming for expertise in media research tools and software.
Summary Generated by Built In

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

You will assist the Strategy team in selecting media channels and programs based on the established strategic media approach. You will manage the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will support the strategy team and learn how to manage the media planning process from start to finish
  • You will bring financial management skills
  • You will be assigned either to one or multiple client accounts and will learn how to transition between them
  • You will begin to have a foundational understanding of the role of media channels in a plan
  • Your goal in this role is to reach an expertise in different media research tools and software
  • You will bring a basic knowledge of competitive marketplace and how to pull that data
  • You will work with cross capability teams
  • You will pull audience and competitive data
  • You will collect updates and present internal status to the team
  • You will update media Flowcharts to match financial documents
  • You will create and maintain Creative Asset Trackers and developing actuate Traffic Workbooks

Qualifications

  • 1+ years media planning experience
  • 1+ years experience using Microsoft excel (can perform complex functions)
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on promoting belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

Top Skills

Excel
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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