Senior Associate Programmatic

Posted 7 Days Ago
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Philadelphia, PA
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Senior Associate, Programmatic is responsible for strategic planning and executing campaigns for clients. They lead communication between clients and internal teams, monitor campaign performance, and provide training for junior team members on optimization and strategy best practices.
Summary Generated by Built In

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Job Description

Position Summary

The Sr. Associate, Programmatic owns strategic planning and campaign execution for assigned clients. the Sr. Associate will produce strategic insights for the campaigns in their portfolio and implement campaigns with the support of an Associate. The Sr. Associate serves as the primary contact for the client and internal media teams their supports for all items regarding programmatic media. The Sr. Associate trains junior team members on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communications and our collective agency POV. 


While providing experience, the Sr. Associate builds relationships and establishes clear lines of communication with internal and external partners. The Sr. Associate will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions. 


The Sr. Associate must have a strong inner to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and desire to contribute to a unique team of industry specialists.


You will have prior online trafficking and campaign management experience,, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.


Qualifications

Key Responsibilities


· Communicate digital strategies and rational for tactical approaches for each campaign

· Lead the development of client decks and status documentation

· Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation.

· Monitor and report on campaign performance

·#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines. 

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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