CRM Manager

Posted 3 Days Ago
Be an Early Applicant
Barcelona, Cataluña
Hybrid
Senior level
Gaming • Internet of Things • Machine Learning • Software
We're bringing joy to life through the power of play.
The Role
The Senior Associate Game Ops Manager is responsible for developing and implementing strategies for user engagement and monetization in gaming events. The role involves coordinating campaigns, monitoring performance, utilizing data for improvements, and collaborating with various teams to ensure successful CRM strategies. Strong communication and CRM skills are essential, along with experience in managing in-game events for mobile or social casino games.
Summary Generated by Built In

As a Senior Associate CRM Manager you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support, Analytical teams and more. You will report to GameOps Events Lead.

What You'll Do

Skills and Requirements

  • You will have strong CRM management skills to oversee the entire delivery cycle of campaigns/features, from ideation to launch & post-support 

  • You will monitor and evaluate campaign performance, using data to optimise and improve future campaigns 

  • You will come with ideas of AB tests to improve business metrics 

  • You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics 

  • You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams) 

  • You will have knowledge of the mobile gaming industry (it's a plus) 

  • You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.

  • You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment

What We're Looking For

About You

  • Extensive experience formulating and managing in-game events in a relevant industry (F2P and Social Casino games preferred).

  • Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.

  • Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.

  • Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker) 

  • Creative thinker and wordsmith

  • Well-articulated and an excellent team player.

  • University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don’t hesitate to let us know.

  • Trustworthy, open-minded, reliable

Why Product Madness?

You will be joining a global powerhouse where you will be part of a world-class talented team that creates remarkable hit games such as Heart of Vegas, Lightning Link, Cashman Casino, Mighty Fu, and Big Fish Casino. The success of these titles has led to over 400 million downloads and more than 50 million active users. But there is no stopping us there, we also have a new games team that is working on bringing new hit games to the market. Product Madness is an Aristocrat Technologies company within its digital games division of Pixel United. 

Outstanding growth has seen us build Product Madness to more than 800 team members and counting, you can join one of our seven global talent hubs including London, USA, Canada, Spain, Poland, Ukraine & Israel.

You will be part of a company that is not only Mad about games but Mad about our people. Living by our value of people first, you will feel this firsthand from the moment you step into one of our fantastic studios. This is made possible by our amazing studio experience team who help make Product Madness such a fun place to work. Be it arranging endless snacks, weekly breakfasts & lunches, lavish Christmas & summer parties, happy hour drinks, social get-togethers and so much more. 


So what is stopping you from coming and joining the Madness?


Our Values

  • People First

    We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

  • MAD for More

    Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

  • Champion Together
    We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

  • Globally Inclusive

    We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

  • Customer Focused

    We always think from the customer's perspective - be it players or internal customers.

    Improving their experience and joy is what drives us. Every client's success is our big win!

Travel ExpectationsNone

Top Skills

Crm Software
The Company
HQ: Las Vegas , NV
6,500 Employees
Hybrid Workplace

What We Do

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!

Why Work With Us

Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.

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