Senior Associate Data Analytics L1

Posted 8 Days Ago
Be an Early Applicant
Milan
Mid level
AdTech • Marketing Tech
The Role
The Senior Associate Data Analytics will analyze digital and CRM campaigns, focusing on performance metrics, customer behavior, and strategic guidance through data insights. This role involves data collection, cleaning, and creating reports for stakeholders to enhance decision-making.
Summary Generated by Built In

Company Description

Publicis Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behaviour and technology are catalysing social and commercial change at an unprecedented pace. 

With 20k people distributed in across the globe, our expertise spanning technology, data sciences, consulting and creative combined with our culture of innovation enables us to deliver on complex transformation initiatives that accelerate our clients’ businesses through creating the products and services their customers expect. 

For more information, visit www.publicissapient.com. 

Job Description

  • Performance analysis of digital and CRM campaigns, with a focus on lead management and conversion KPIs
  • Analysis of the customer base, through the formulation of behavioural scores and business-driven indices to guide strategic decisions
  • Collect data from internal and external sources, organize and structure it in order to clean up databases, correcting any errors in data collection and storage systems
  • Create reports and documents with the results of the analyses to be presented to internal stakeholders.

Qualifications

Hard skills:

  • Min 4 years in same role in a consultant company
  • Strong math and analytical skills. Expert in excel and/or other data modeling applications. SQL fundamentals or similar experience in analyzing large datasets is required. Office suite (Excel in particular)
  • Passionate about data mining, identifying patterns and potential anomalies, and resolving them
  • Strong working experience with software such as Power BI, Tableau, or Qlik
  • Experience in data cleaning and preparation (ETL)
  • Python or another programming language is an advantage
  • Decision Support: Extract useful insights for strategic project decisions.
  • Process Optimization: Identify opportunities for optimizing existing business reports or procedures.

Soft skills:

  • Ability to work within a complex and fluid, fast-paced, demanding work environment;
  • An ability to thrive in a dynamic and often ambiguous environment, working independently and collaboratively with x-functional teams;
  • Highly effective communication skills (verbal and written);
  • Previous experience in other CRM or Automotive projects/companies is an advantage.

Additional Information

  • We work with cutting-edge technology which has always been part of our DNA and we want our employees to define what technologies our clients use next
  • We provide many learning opportunities to deepen your skillset and to support your professional growth
  • We offer numerous discounts on travel, cultural and leisure activities
  • We put the well-being of our people first and organize various health initiatives 
  • We offer you a vibrant workplace culture with many different community events throughout the year.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Top Skills

Excel
Python
SQL
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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