Senior Art Director

Senior Art Director

San Francisco, CA  

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. 

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. 

About the Team:  

A powerhouse group of graphic designers, photo editors and copywriters, our Creative team brings Rothy’s to life through rich, relevant storytelling—both visually and in words. As part of the Marketing organization, our Creative team works closely with Digital Commerce, Brand Strategy, PR and more teams to tell our brand story—and to deliver the right message on the right platforms. 

This role reports to the Head of Creative.

What you’ll do:

• Lead and direct designers on 360 seasonal campaigns across multiple touch points: emails, ads, organic social, site, print collateral, retail appearance and wholesale

• Lead all elements of editorial photoshoots, including concepting, planning, styling, casting, on-set art direction, retouching, and deployment of all assets

• Continue to maintain and elevate Rothy’s packaging

• Lead evolution of visual storytelling on our e-comm website, partnering with UX designers and product managers

• Lead the design for key special projects directly related to company-wide annual goals

• Develop creative work with strong conceptual and strategic foundations

• Pursue and maintain an exceptional level of craft with the highest design standards and attention to detail across typography, layout, print and digital

• Work collaboratively with cross-functional stakeholders, contributing functional, delightful and beautiful creative solutions across all brand touchpoints

• Manage and guide designers and production team

• Hire and retain top talent. Responsible for performance management of direct reports. Develop talent through coaching and mentoring direct reports and also other creative team members.

• Create high quality presentations of creative work for internal and external use

• Lead the evolution of our design system

• Present work thoughtfully and confidently to cross functional and leadership teams

You are:

• A collaborative leader who inspires and motivates others

• Curious, energetic and enthusiastic

• Able to balance the micro and the macro

• Self-motivated and able to work independently on projects 

• Able to successfully work on multiple projects at once

• High-end, editorial design aesthetic, with great attention to detail

• Able to work in a fast-paced, high-productivity environment with tight deadlines

• Relentlessly driven, always learning

You have:

• 7+ years of experience as an Art Director

• High level of skills in design programs (Figma, Indesign, Illustrator, Photoshop) 

• Deep knowledge of peripheral design processes (Photo Art Direction, Illustration Art Direction, Print Production, working directly with UX designers…)

• Post-production skills to edit video, create motion graphics, make retouching notes, design typographic treatments etc.

• Strong understanding of UX best practices, responsive design and mobile-first approach

• Strong understanding of how people shop online and how cross-channel and social platforms integrate with ecommerce websites

• Experience with front-end design for Shopify a plus

Our benefits:

• Generous paid time off

• 401k matching

• Comprehensive health plans for you and your family

• Supplemental mental health benefits

• Monthly wellness reimbursement

• Employee Discount Program!

Our benefits:

• Generous paid time off

• 401k matching

• Comprehensive health plans for you and your family

• Supplemental mental health benefits

• Monthly wellness reimbursement 

• Employee Discount Program!