Senior Analytics Manager (GTM/GA4)

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to our Analytics Directors, you will work with a team of implementation experts and will be responsible for designing and deploying data collection strategies, documenting implementation plans and guidelines, implementing advanced tagging solutions through custom scripts and tag management tools and ensuring data cleanliness and reliability.

You will help lead our client data measurement, strategy, maturity and the daily management of assigned client accounts. Focusing on measurement insights, discovery, and optimization of their marketing channels, journeys and web properties.

We are looking for an experienced technical minded who has a passion for digital analytics, data and data collection - with well-established experience in Google Analytics and Google Tag Management. You will join our Analytics team working with our other Marketing & Data specialists.

The Senior Analytics Manager will play a key role in working across a portfolio of Analytics & Marketing clients, advancing our clients' data maturity.

Your primary responsibilities will include:

• Be a passionate subject matter expert on digital measurement and analysis (inc. web analytics, app tracking, audience strategy) and possess an understanding of the digital ecosystem, Google Marketing Platform and associated technologies.
• You will Lead complex technical marketing analytics engagements using the Google Analytics stack
• Identify opportunities and propose solutions to help grow web and app analytics business in the market
• Present to our teams and to clients on initiatives, projects or technology updates/use cases.
• Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
• Configure and setting up Analytics & Marketing tags with Google Tag Manager
• You will implement and configure Google Analytics 4
• Design Reporting Dashboards with Looker Studio
• Use Google Analytics 4 to discover insights or for reporting requirements
• You will Create and deliver tracking plans and implementation guides
• Test and validate tracking implementations
• Debug and investigate Tagging and Analytics issues.
• Run client measurement workshops or training sessions
• Consult with the client's development teams on tracking solutions
• You will implement tracking solutions, through Google Tag Manager, but also other systems like Segment, Tealium
• Work with Senior Managers and Directors to improve processes and frameworks

Qualifications

• 4+ years of experience with Google Analytics and Google Tag Manager
• Proficiency in working with APIs and Mobile Apps for tracking and analysis
• Demonstrated expertise in CSS, HTML and JS
• Must have a fluent understanding of the Google Marketing Platform, the main benefits and how to use the Google stack to the greatest advantage of clients
• Experience with Google Cloud Platform and BigQuery
• Client-facing experience and comfortable running workshops, training and client engagements.
• Client-centric - You'll love getting to know your clients, developing long-lasting relationships and adding value to their business.
• Process Improvement - You seek and implement solutions, improving and automating processes.
• Team Collaboration - You'll be great at collaborating with team members to achieve common goals, valuing and respecting diverse contributions.
• Problem Solving - When faced with a problem, you collaborate with the appropriate people to evaluate different options find practical solutions.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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