Senior Analytics Lead 

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:   

• Work within a highly dynamic business with the energy and style of a start-up   

• Be part of building a business that is launching new products and events at scale   

• Grab an opportunity to accelerate your career and make a real impact.   

The Senior Analytics Lead is responsible for supporting the Marketing & Analytics Manager in driving data-informed strategies to support business objectives. This role involves helping the design of advanced analytics frameworks, supporting analytical projects, and ensuring high-quality data insights that align with the organization's strategic goals.

 KEY RESPONSIBILITIES: 

•  Support the Marketing Analytics Manager.

• Develop and implement analytics reports for the marketing managers.

• Collaborate with cross-functional teams to identify key business questions and analytical needs.

• Design, execute, and interpret data analyses using statistical methods and tools.

• Provide actionable insights through data visualization and storytelling.

• Ensure data quality, accuracy, and accessibility across the organization.

• Stay updated on industry trends and emerging analytical technologies.

• Communicate findings and recommendations effectively to stakeholders at all levels.

 LEADERSHIP 

• Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with agreed KPIs, event and divisional strategy. 

• Stay up-to-date on the latest trends and technologies in marketing analytics and data science.

• Develop and maintain relationships with external partners, such as data vendors and agencies.

ANALYSIS & INSIGHT 

• Monitor campaign performances by producing relevant and timely reports. 

• Recommend changes to campaign execution based on data insights. 

• Identify trends and insights, and optimize spend and performance based on the insights. 

• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. 

 PLANNING & CAMPAIGN MANAGEMENT 

• Work with the marketing team to ensure all campaigns are tracked accurately and in accordance with the team’s KPIs.

 MARKETING EXECUTION 

• Work with marketers to identify the target universe and key segments within the target universe. 

• Assist with the development of personas, value propositions and messaging for each of the key segments for each product. 

• Significant experience in a digital marketing role to manager level 

• Experience in using Google Analytics, Eloqua, Adobe Analytics and Adobe Target. 

• Analytical and questioning mindset 

• Excellent time keeper, with ability to juggle multiple projects 

• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders 

• Proven experience of hitting digital channel KPIs 

• Ability to communicate ideas clearly, effectively and persuasively 

• Database development and growth including segmentation and personalisation 

• Deadline and target driven 

• Excellent verbal and written communication skills 

Qualifications

• Minimum of 5 years experience in analytics 

• Bachelor’s Degree or equivalent experience  

• Background Knowledge, Skills & Experience 
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. 

• Database development and growth including segmentation / advanced targeting. 

• Building relationships with partners and stakeholders. 

• Analytical and questioning mindset. 

• Significant exposure to design and print suppliers / agencies. 

• Strong copywriting skills. 

• Deadline and target driven. 

• Experience of working in a pressurised environment. 

• Excellent verbal and written communication skills. In Both English & Arabic  

• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. 

• Technology savvy. Able to quickly adopt and work with new technology solutions. 

• Experience of using marketing automation technology for analytics automation using Looker studio or Tableau or Power BI and familiarity with Google big query (or equivalent). 

• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). 

• Formal business/marketing higher education qualification. 

• Experience using Eloqua and/or Adobe Experience Manager. 

• Events marketing experience. 

• Desirable 

Additional Information

Core Benefits:  

• Medical Insurance for individual and family  

• Annual leave – 25 days 

• School fees contribution, 40,000 SAR per child per year, up to a max of three children  

• Wellbeing Benefits  

• Remote working on Sundays  

• Working anywhere – 1 month every year

• Family visa costs* (up to a max of three children) 

• Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 

• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

Local Relocation Package*:  

• Paid flight to Riyadh (for you and your dependents) 

• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible  

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.