Senior Analyst, Web Analytics

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The responsibilities of the Sr. Analyst, Web Analytics role include using Adobe Analytics Workspace to analyze and report on web page and website content performance, user flows, and banners/tiles to derive insights and make strategic recommendations to stakeholders.

Working across analytics disciplines—including Engineering and BI Product Development—the Sr. Analyst answers business questions through data analysis, data visualization, and intelligent interpretation that produces meaningful insights. 

Additionally, the Sr. Analyst assists with reporting and dashboard automations, with a focus on defining measurement requirements and data specifications. 

What You'll Do: 

• Craft a meaningful data-driven story that answers business questions, enables decision making, or provides strategic recommendations; present analyses and narratives in an aesthetically pleasing and brand-appropriate format 

• Use Adobe Analytics Workspace to answer a wide array of business questions, standardize recurring reporting, and dive deep into high-volume, complex data to discover the root cause of particular outcomes or performance 

• Create, maintain, and evaluate performance benchmarks for Website KPIs and provide insight into why KPIs are above or below benchmark 

• Thoroughly explore unfamiliar data to identify major and minor trends as well as important distributions 

• Test hypotheses based on exploratory data analyses; independently evaluate these hypotheses and surmise if they can be proven or disproven with available data 

• Independently problem solve, troubleshoot technical issues/bugs in SQL, Tableau, etc. 

• Become a subject matter expert in analytical tools and techniques including advanced SQL, Adobe Analytics, Tableau, and other analytics solutions 

Qualifications

• 4 or more years of marketing analytics experience 

• Hands-on experience with Adobe Analytics Workspace, and a proven track record of creating insightful analyses 

• Experience developing strategic analytic roadmaps and managing projects to effectively deliver products, insights, and recommendations to client stakeholders 

• Fluent in SQL (required), working knowledge of Python, R, SAS, SPSS, or any other advanced analytics tools (plus) 

• An understanding of integrated direct marketing principles, and cross-channel marketing measurement and analytic strategies 

• Working knowledge of site analytics suites, Google Analytics, Adobe Analytics (preferred) 

• Strong communication skills including the ability to develop presentations, deliver insights and recommendations 

• Ability to work in a flexible, dynamic and fast-paced team environment 

• Proficient in Microsoft PowerPoint, Excel, Google Slides, Google Sheets a plus 

• Proven track record of managing effective working relationships with client stakeholders 

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $91,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2024.