Senior Analyst - Marketing Analytics

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

This role will act as a Senior Analyst and Data Consultant for the Commercialization & Optimization teams and will be responsible for supporting data analysis and prototyping of Business Intelligence solutions. This role will partner and collaborate with stakeholders across Marketing, Sales, Operations, and MarTech (Marketing Technology). The Senior Analyst will have the opportunity to lead projects and activities related to Marketing channel reporting, lead scoring & attribution analyses, CRM journey analysis and the prototyping of new features & enhancements to our current suite of Business Intelligence and Insights tools.

We are looking seeking a Senior Analyst, who can help drive business insights across our B2B Sales and Marketing organization at TransUnion. 

• Bachelor's Degree required, with a demonstration of continuous education and interest in data management or analytical skills strongly preferred.
• 2-4 years of experience as a Data Analyst / Business Analyst with B2B Sales and Marketing, Salesforce.com, CRM Analytics and, Marketing analytics
• Knowledge of Microsoft Excel, PivotTables, and a basic understanding of Data Modeling
• Knowledge of Microsoft Power BI, and an understanding Business Intelligence reporting
• Produces high-quality work on time in fast-paced settings, with strong attention to detail.
• Works independently, shows initiative, and makes informed assumptions when requirements are unclear.

Impact You'll Make:

• Collaborate with team members across Marketing Technology, BI Reporting and Commercial Optimization teams.
• Familiarity using SQL, Python or R is preferred.  
• Familiarity with Marketing channels, MarTech platforms, measurement, business analytics and statistical methods is strongly preferred.
• Perform data analysis and identify insights relevant to Marketing and Sales business operations, as well as identify technical issues and data gaps.
• Gain and sustain knowledge of industry trends, B2B business processes, and TransUnion’s B2B solutions and verticals to proactively pinpoint business opportunities, conduct relevant analyses, and meet the analytical requirements of internal stakeholders.
• Help to identify gaps in data coverage and improvements to existing data models and data workflows.
• Prepare, manage, and deliver analyses, reports or dashboards for business decision making.
• Provide data reporting expertise, support, and insight to Management, peers and internal business customers.
• Perform other related duties as assigned.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $62,000.00 - $90,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion's Internal Job Title:

Specialist II, Marketing Analytics