Senior Analyst - Marketing Analytics

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are seeking to hire a skilled Senior Marketing Analyst with a specialization in SEO to join our organic marketing team at Wise. Our mission, "Money Without Borders," motivates us to develop the most efficient way to move and manage money worldwide. If you're passionate about this mission and eager to make an impact, this role is ideal for you. You will work closely with our SEO Content team to develop strategies that enhance our web presence and organic search performance.

Your Mission:

Wise is committed to "Building the best way to move and manage the world's money: Min fees. Max ease. Full speed". Your analytical and strategic skills will be essential in helping our customers save time and money, whether they are transferring money internationally, spending abroad, or managing business transactions.

Key Responsibilities:

• SEO Growth Analysis: Proactively identify the right areas to conduct in-depth analysis of SEO data in order to share actionable insights and recommendations that improve channel performance. This would involve analysing which markets or topics to prioritise, in order to best maximise our existing content and expand into new areas. In addition to this, evaluating the economics of the channel, and implementing new processes related to keyword research, content optimisation and automation. 

• Performance Tracking and Measurement: Collaborate with your team to accurately track and monitor the growth and performance of SEO channels, with a focus on understanding conversion paths to maximize engagement and conversion after the initial customer interaction.

• Optimization of Data Products: Assist in determining essential SEO data needs and developing tools and models that drive channel growth while supporting SEO split and A/B testing setup and results analysis.

• SEO Share of Voice and Reporting: Continue development of our in-house keyword tracking solution, expanding coverage of our Share of Voice model, and developing metrics and reporting structures to better monitor and understand our organic search performance.

• Data Collection and Analysis: Leverage advanced web scraping techniques and utilize APIs to gather and analyze large datasets efficiently, providing actionable insights to enhance our SEO strategies and performance.

• Goal Setting and Tracking: Establish and oversee Objectives and Key Results (OKRs) for the team, ensuring progress and accountability throughout each quarter.

Qualifications

While it is not essential to have all the qualifications below, possessing many of the following would be advantageous:

• Experience: Experience as an analyst in SEO or performance marketing, with a robust understanding of these areas. You should have a solid base knowledge of the SEO discipline.

• Technical Skills: Proficiency in SQL and Python (or R). Experience with web scraping libraries.

• SEO Tools Familiarity: Experience with SEO tools like Google Search Console, Ahrefs, SEMrush to conduct keyword research and analyze website performance, in addition to site crawlers such as Screaming Frog, Botify or OnCrawl.

• Analytics and Visualization Skills: Knowledge of Google Analytics, Mixpanel, and experience with visualization tools like Looker, PowerBI, or Tableau.

• Marketing Knowledge: Understanding of key marketing concepts such as Customer Acquisition Cost, Lifetime Value, Revenue, and Margin.

• Collaboration Skills: Experience collaborating with marketing teams and external partners, effectively managing senior stakeholders.

Nice to have:

• Experience working with APIs in Python, Regex or Google Tag Manager.

• Familiarity with different techniques to optimise content for SEO success (Eg: applying NLP or LLMs within the SEO domain). 

Join Wise and play a pivotal role in transforming how people move and manage money across the globe.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.