Senior Account Planner

Posted 11 Days Ago
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Madrid, Comunidad de Madrid
3-5 Years Experience
AdTech • Marketing Tech
The Role
As a Senior Account Planner, you will develop and execute media planning strategies, analyze campaign results, manage relationships with media representatives, and oversee media budgets for clients in various sectors. You will utilize planning tools to enhance campaign performance, and ensure high-quality work standards are maintained.
Summary Generated by Built In

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa and more.
We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient.

Join us!

Job Description

In this case, you will be part of a multi-account team, which includes clients from the watchmaking, oil, and credit sectors.

How you’d spend your day:

  • Develop and execute various planning scenarios based on media objectives and strategies.
  • Extract learnings and provide recommendations based on media results (according to the different KPIs of the campaign).
  • Work with other members of the media team in daily media responsibilities.
  • Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary.
  • Utilize appropriate planning tools to achieve optimum performance for media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution.
  • Maintain and grow relationships with media advertising representatives.
  • Manage media budgets for assigned clients.
  • Maintain high level of work quality.

Qualifications

  • University degree in Marketing and Advertising.
  • English level b2
  • 3-4 years of experience or more in online and traditional media planning experience in an agency setting 
  • A complete knowledge of interactive & Offline marketing concepts and practices. 
  • Strong mathematic and analytical skills.
  • Required software: Kantar, InfoAdex, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager…

Additional Information

¿Por qué unirte a nosotros? Porque ofrecemos razones como:

🌟 Beneficios Flexibles: Disfruta de algo más que trabajo con una compensación flexible que incluye vales de comida, seguro de salud, transporte y más.

🚀 Oportunidades de Crecimiento: Avanza en tu carrera profesional trabajando con grandes clientes y accediendo a programas de formación especializados.

📚 Formación Online: A través de nuestra plataforma de inteligencia artificial, accede a innumerables cursos. Además, ofrecemos clases gratuitas de inglés para grupos de hasta 6 personas con profesores nativos.

🌍 Trabaja desde Cualquier Lugar: Teletrabaja durante 6 semanas desde más de 100 países con nuestro programa #WorkYourWorld.

🎉 Días Especiales Libres: Celebra tus vacaciones, cumpleaños y el Día de la Publicidad con días adicionales libres.

✨ Equilibrio Trabajo - Vida: Disfruta de un modelo híbrido con hasta dos días de trabajo desde casa y horarios intensivos durante el verano.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.


If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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