Direct Agents is looking for an experienced Senior Account Manager specialized in Sports Marketing to lead client accounts, deliver standout campaigns, and build impactful relationships.
This NYC based role has a competitive salary range of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
KEY RESPONSIBILITIES
As a Senior Account Manager specializing in Sports Marketing, you'll lead client relationships and marketing strategies for our growing sports and entertainment vertical. This position requires a strong understanding of sports media, tournament cycles, and audience engagement strategies to drive subscriber acquisition and brand growth for our clients. You'll work closely with multidisciplinary teams to develop and execute marketing campaigns that convert sports enthusiasts into loyal subscribers and customers.
- Serve as the primary point of contact and trusted advisor for sports and entertainment clients, with particular focus on streaming platforms, sports leagues, and tournament promoters
- Develop and maintain strong relationships with client stakeholders, understanding their business goals, seasonal priorities, and key performance metrics
- Help collaborate and work with Paid Media, Creative and Analytics teams to design marketing campaigns aligned with sports tournaments and season calendars, ensuring maximum impact during peak audience interest periods
- Lead cross-functional teams including media, creative, and analytics specialists to deliver integrated marketing strategies
- Coordinate weekend and after-hours coverage during critical tournament periods to ensure continuity of service and client satisfaction
- Analyze campaign performance against KPIs and provide strategic recommendations to optimize results
- Prepare and present weekly insights, monthly reporting, and quarterly business reviews that clearly communicate value and performance
- Anticipate client needs and proactively recommend innovative solutions to enhance their business outcomes
- Identify opportunities for account growth and expanded service offerings
- Mentor junior team members and contribute to agency knowledge sharing
- Travel to client sites and industry events as needed to support relationship development and campaign execution
YOUR BACKGROUND
- 5+ years of relevant account management experience in digital marketing, with at least 2 years focused on sports or entertainment clients
- Demonstrated experiencer managing subscription-based marketing campaigns
- Experience with Search, Programmatic Display, and Paid Social advertising
- Strong time management skills and attention to detail -- ability to prioritize and meet deadlines and work in a fast-paced environment
- Must be self-motivated, highly organized, and a team player
- Strong understanding of the sports media landscape, tournament cycles, and audience engagement strategies
- Exceptional client management skills with the ability to build and maintain C-level relationships
- Experience leading cross-functional teams and coordinating complex projects with multiple stakeholders
- Excellent communication, presentation, and interpersonal skills
- Adaptable work style with willingness to provide coverage during key sports events and tournaments
- Comfortable with occasional travel to client meetings and industry events
- Experience with CRM systems, project management tools, and data visualization platforms
- Experience in MS Excel and interest in building up analytical skills
WHY DIRECT AGENTS
Work-Life Balance
- 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
- Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
- Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
- Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
- Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
- Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
- Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
- AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
- Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
- Career Development: Shape your path through mentorship, training programs, and direct access to leadership
- Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
- Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
- Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.
Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.
We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun
Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”
To learn more about our services visit www.directagents.com or email [email protected].
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