Job Description:
Job Requirements:
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Meta & TikTok Ads Expertise: Strong knowledge of Meta Ads Manager and TikTok ad accounts, with the ability to independently manage and optimize campaigns on both platforms.
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Account Management: Proven experience handling accounts autonomously, making strategic decisions, and ensuring optimal performance across multiple channels.
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Data Analysis & Metrics: Expertise in extracting and analyzing platform metrics accurately, with a deep understanding of in-platform definitions and the ability to discern relevant KPIs for various stages of the marketing funnel (Brand Awareness, In-Market Consideration, Purchase Consideration, Conversion).
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Full Funnel Strategy: Strong understanding of the full marketing funnel and how to drive success at each stage, from brand awareness to conversion.
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Campaign Strategy & Media Planning: Experience in developing media strategies and comprehensive planning for both short-term and long-term campaigns.
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Campaign Execution & Optimization: Skilled in campaign setups, amendments, and performance optimizations, ensuring continuous improvement and alignment with objectives.
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Creative & Copy Adjustments: Experience managing creative assets like Post IDs (including 9x16 formats) and adapting longer copy for TikTok, adhering to platform-specific constraints (e.g., 100-character limits).
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Proficiency in Excel: Strong Excel skills for data analysis, reporting, and managing budgets.
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Budget Management & Forecasting: Experience in budget management, pacing, and accurately forecasting campaign performance to meet targets.
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Reporting & Insights: Regularly creating and presenting weekly insights and performance agendas, offering actionable recommendations to improve campaign results.
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Analytical & Problem-Solving Skills: Demonstrates strong analytical thinking and problem-solving abilities to identify opportunities and enhance campaign performance.
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Client Communication: Comfortable interacting with clients through Slack and email, providing timely data pulls, performance updates, and addressing inquiries effectively.
Location:
Makati City
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
