84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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SENIOR ACCOUNT MANAGER - INSIGHTS
SUMMARY:
As the Senior Insights Account Manager, you bring 84.51° insights platform expertise to our clients, providing direct support and consultation that improves their adoption and value creation. You will provide with in-depth knowledge of the capabilities and application recommendation tied to specific business problems. Your role will be to bring a strong understanding of client goals & objectives and share a clear point of view on how our platforms, data, insights can be used to inform merchandising, brand and activation strategies.
You connect data and insights to tell stories, have a desire to solve problems, and a passion for building and growing client relationships. You also demonstrate a growth mindset, adaptability in the workplace, and knowledge of the retail and consumer goods industry.
RESPONSIBILITIES:
This is a strategic consultant role, grounded in deep focus on insights value creation, increasing daily adoption of our Insights products with clients. Your goal is to increase client adoption of their subscriptions, and drive value in ways that earns your clients’ repeat subscription investment.
Our insights solutions support a range of client business needs, including driving business results, supporting sales, omnichannel insights, new product innovation, brand and marketing strategy, and shopper trends all with a lens on how this impacts their overall business growth, both at Kroger and their holistic company. You will be responsible for both proactive and reactive consultation with a portfolio of assigned clients to help connect their business questions & needs to analytical maps of how they can best solve with 84.51° Stratum, 84.51° OnDemand, 84.51° Data Direct and 84.51° In-Queries.
- Day-to-day 84.51° Stratum, 84.51° OnDemand and 84.51° Data Direct support.
- Provide expertise on the platform utilization as well as application of our data and insights to support merch processes.
- Guide clients on opportunities to bring insights into media planning.
- Provide best practices, hands-on support for client business analyst, customized training when relevant.
- Maintain value tracking for insights utilization and application.
- Consultation on 84.51° In-Queries question bank utilization.
- Provide expertise on the 84.51° In-Queries platform capabilities as well as research design.
- Act as internal solution experts to product team, testing new capabilities, providing feedback on innovation, and funneling opportunities back to inform product roadmaps.
This involves understanding clients’ business needs to effectively train them within the 84.51° Stratum tool and consult them in successfully leveraging the data within the CPG-retail landscape.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Successful candidates will thrive in a fast-paced, highly collaborative environment focused on growth, and will possess the following:
Skills:
- Client Service Mindset
- Proficiency in 84.51° Insights Platforms
- Stakeholder Management
- Data-driven Storytelling
- Basic analytic Road-mapping and Consumer Research Design
- Retail Industry Knowledge
Experience:
- 2 + years of relevant client-facing consulting or sales experience
- Shopper Data & Insights Solutions (preferred experience with 84.51° data & insights)
- Insights Acumen and Knowledge (preferred but not required)
- Education: Bachelor's degree
#LI-Hybrid
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Pay Range
$67,000—$181,750 USD
Top Skills
What We Do
At 84.51° we use sophisticated tools, technology and data analytics to help retail partners develop, nurture and embrace customer-driven relationships.
84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
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