Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
Burson is looking for a Senior Account Manager- Digital for our Bengaluru office.
As a Senior Account Manager - Digital, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson's performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
CORE JOB RESPONSIBILITIES:
- Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client’s business objectives and deliver results.
- Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
- Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
- Manage client relationships and be the client’s key contact, counselor, and strategic thinker.
- Have strong verbal and written communication skills including development of several types of materials such as Q&A, key messages, holding statements, press release etc.
- Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
- Support the senior managers and leaders in resolving client issues.
- Maintain a strong rapport with bloggers/influencers/content creators who cover your clients ‘industries and businesses to optimize channels.
- Help develop digital strategies, content planning and thought leadership for clients.
- Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
EXPERIENCE:
- Minimum 6 years of experience in a digital marketing with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate them.
- Knowledge of brand guidelines
- In-depth understanding of digital marketing, SEO/SEM, influencer management and social media
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
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