About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview:
Our Influencer team is looking for a Senior Account Executive!
The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the Influencer Marketing landscape. Should be knowledgeable of internet culture, has a strong understanding of influencer landscape and is enthusiastic about social media as a media channel that can drive business results, and has a strong POV on what will drive this industry forward. A team player that will roll up their sleeves and dive straight in to the work, the role will include:
Responsibilities:
- Ideate, price, pitch and execute scaled, multi-platform influencer campaigns across a variety of clients from B2C to B2B.
- Deep knowledge of the influencer space, strong perspective and POV; considered a thought-leader for the agency and clients.
- Strategic utilization of Influencer tools (including Tagger, Activate) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learnings
- Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects)
- Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance.
- Ability to participate in the new business process, creative concepting of programs, understanding and pitching Ketchum’s strategic influencer process
- Draft and negotiate contracts coordinating with team members, talent representation and Ketchum legal
- High level of professionalism, ability to talk to and present to senior level clients.
- Have strong relationships with agents, managers and publicists.
- Monitor and keep abreast of industry news and trends report updates to team.
- Mentor and manage junior team members
Qualifications:
- Bachelor's degree in communications, journalism, public relations, English, marketing or a related field preferred or relevant work experience
- 4+ years of experience in Influencer Marketing, public relations, brand management in an agency or a non-agency setting
- Comfort and familiarity in social and digital marketing; Knowledge of various social media tools and programs; monitors and reads online news daily
- Excellent writing skills required
- Knowledge of pop culture; Demonstrable engagement with popular culture and understanding of influencer landscape
- Experience seeing influencer partnerships through from start to finish
- Experience working with or vetting talent and/or influencers
- Strong pitching, presentation and communication/ writing skills
- Strong organizational skills and detail oriented with proven ability to multitask to manage priorities
- Results driven with a focus on delivering excellent client service
- Experience with Influencer tools
The salary range for this position is $70,000 - $80,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid
What We Offer
- Hybrid Workplace: Three days a week in the office
- Robust benefits program, effective within 30 days of hire
- Paid maternity/paternity leave
- Family Forming Benefits
- Employee Recognition Program
- Generous paid time off includes vacation, wellness, and extended holiday schedule
- Various development opportunities to enhance personal and professional life
- Tuition reimbursement
- Monthly Cell Phone & Wi-Fi reimbursement
Interested? We’ve got an opportunity for you.
What We Do
We’re a global communications consultancy built to create impact. The most creatively awarded firm in our industry, we’re equal parts human-centered and business-focused, empathetic and intelligent.
