SEM Advertising Strategist II - CAI

Dealer.com, a Cox Automotive Brand, is currently hiring a team of Advertising Strategists II (aka SEM Advertising Strategist II) to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.
The Dealer Marketing Operations Advertising Strategist II is responsible for our client's paid advertising performance, paid advertising portfolio growth, and driving client retention. The Advertising Strategists under general supervision are responsible for making decisions to drive performance growth that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals. The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.
What You'll Do:

• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts.
• Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.
• Act on current digital advertising trends, products and best practices that provide maximum value to a dealer's strategies and performance.
• Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.
• Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. KPIs will vary time to time based on DDC and client needs.
• Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.
• Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.
• Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.
• Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.
• Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs.
• Take ownership of clients' digital advertising issues and drive to resolution. Utilize standardized methods provided to closely monitor digital advertising system 'red flags' and emergencies with clients and take immediate action.
• Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment.
• Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis.
• Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities.
• Demonstrate "ownership" of account by responding to client requests and issues in a timely and urgent manner.
• Work with 'at risk' clients and determine action plan and execute to turnaround and retain.
• Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround 'cancelled' accounts.
• Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising.
• Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions.
• Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.
• Participate in the exchange of 'best practices' across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance.
• Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction.
• To schedule any limited travel in a way that allows for maximum time with clients and "reach".
• Construct and communicate contact summary reports with appropriate documentation.

Minimum Qualifications:

• Bachelor's degree in a related discipline and 2 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years experience; or 6 years experience in a related field
• Experience and demonstrated ability to effectively work with all levels of a client account.
• Demonstrated customer service skills and outstanding relationship management capabilities.
• Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics).
• Demonstrated knowledge in using Salesforce.
• Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.
• Travel: 5% (1-2 trips/yr)

Preferred Qualifications:

• Google and Microsoft certifications are a plus (Ads, Analytics, Video, Mobile, etc.).

USD 59,600.00 - 89,400.00 per year
Compensation:
Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 02/04/2025
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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