SEM Account Manager (German speaking)

Company Description

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. 

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink". 

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people. 

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange. 

Job Description

The job in brief: 

• Job Title -  Paid Search Account Manager - German Speaker
• Working model -  Hybrid from Madrid, Remote from Spain and Portugal
• Team - Marketing 
• Level - Professional 
• Location -  Madrid
• Contract -  Permanent, full time (36 h/week)

What your impact will be:

The Paid Search Account Manager will drive growth and optimization in SEM campaigns, managing large-scale accounts and identifying new opportunities to maximize traffic and revenue. You will collaborate with internal teams to enhance bidding strategies, develop automation solutions, and improve campaign performance. Additionally, you will contribute to knowledge-sharing initiatives and implement industry best practices to ensure lastminute.com remains competitive in the travel industry.

• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times 
• Develop your own product knowledge as tools/products evolve/change

Qualifications

Your expertise:

• Proven Performance Marketing experience, 4-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources 
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc) 
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable:

• Minimum knowledge of Mysql, BigQuery
• Understanding of A/B test tools
• A good understanding of App Campaigns channel is a plus
• German as secondary language is a plus.

Additional Information

Perks of working with us:

How we work together:
– An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
– Shorter working week (36h as full time), with a half working day on Fridays
– Flexible start and end of the working day
– Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:
– Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training and/or focus time. We’ll make the most of this time while keeping our accounting deadlines and workload in mind.
– Access to e-learning platforms (e.g. Discovery, O’reilly – depending on the department), professional and managerial skills development training paths

Other perks:
– 2 paid days off per year for volunteering purposes
– Occasional social events to foster connections among colleagues
– Travel industry discounts and flash exclusive staff fares
– We support our employees through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Selection process steps*:

• - HR interview (10-30 minutes)
• - 1st interview with Manager (soft skills + technical knowledge) Please note that we may require an offline test, which will be presented during the second interview.
• - 2nd interview presenting a test with the manager and some collegues
• - 3rd interview with the Director
• - Offer extended

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.

Please submit your resume in English.