Sales Intel and Strategy Manager

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Business Development Strategy & Insights team empowers Optimum B2B National Sales to target, engage, and convert high-value business customers. As an individual contributor, you will drive sales effectiveness by delivering data-driven insights that fuel subscriber growth and retention. You will create and deliver analytics, dashboarding, and strategic recommendations that support targeting, GTM strategy, sales plays, account planning, and marketing. This role combines strategic sales intelligence with hands-on data analytics, requiring expertise in SQL, sales data visualization, reporting, and market analysis.
Responsibilities
• Deliver insights to the channel sales teams that help them hunt efficiently - what to target, where to focus, and how to engage prospects.• Create clear, actionable visuals, and dashboarding with tools like Power BI and Tableau that guide sales teams' tactics and strategy.• Collaborate with Data & Analytics and Sales Operations teams to develop and deliver sales-impacting insights, analytics, dashboarding, projects, and reporting.• Conduct comprehensive segmentation analysis utilizing firmographics, technographics, behavioral insights, industry trends, network locations intelligence, and other key factors to classify, quantify, and prioritize market opportunities. Develop strategies to enhance targeting, optimize engagement, and maximize penetration within high-potential segments.• Analyze Optimum's network serviceable footprint to uncover untapped B2B growth opportunities. Collaborate in crafting strategic sales initiatives that capitalize on Optimum's connectivity and technology solutions, driving market expansion and customer acquisition.• Leverage Salesforce insights and reporting to support business operations reviews and drive informed decision-making.• Monitor and analyze key sales metrics - including gross adds, revenue targets, quotas, pipeline health, conversion rates, deal velocity, and lead quality - to refine business development strategies and enhance sales performance. • Analyze the customer base and churn to uncover retention opportunities and areas for growth.• Develop and execute sales targeting strategies and lead generation initiatives. Design, implement, and manage sales-led campaigns in Salesforce to drive opportunity creation and revenue growth. Measure campaign performance, analyze outcomes, and optimize strategies to maximize sales impact and achieve business objectives.• Perform TAM, SAM, and SOM analysis to quantify market potential and identify high priority areas for sales efforts.• Partner with sales teams to develop account plans that align with broader growth strategies. Utilize first- and third-party data, research tools, and platforms to uncover key account insights, including opportunities, entry points, pain points, business initiatives, and investment areas. Translate these insights into actionable strategies that drive lead identification, account penetration, and revenue growth. Ensure sales teams can effectively leverage insights to retire quota and achieve business objectives.• Leverage competitor intelligence - such as competitor positioning, market penetration, and solution gaps - to inform sales plays and drive strategic engagement with prospects. • Build scoring models to rank prospects based on revenue potential, readiness to buy, customer fit, intent, relationship, and engagement. Focus sales efforts on top targets.• Partner with marketing to create targeted campaigns, messaging, demand generation, field marketing, events, hospitality, and account-based marketing (ABM) initiatives that address sales needs, gaps, and goals. • Help Optimum B2B Sales become deeply data-informed, AI-enabled, and digital-first. Help sales gain a competitive advantage and efficiencies thru technology by influencing the selection, implementation and use of cutting-edge tools, platforms, and subscriptions that will enable best-in-class, sales intelligence, insights, sales enablement, and business development strategies. Manage vendor relationships and build business cases.
Qualifications
• Bachelor's degree in Business Analysis, Finance, Marketing, Data Science, or similar analytical field, Master's preferred.• 5+ years of experience in business analytics, with a proven ability to deliver and effectively communicate actionable insights• Advanced SQL experience, including writing complex queries. • Advanced Excel (e.g. Power Query, Power Pivot, functions - Import, XLookup, Text Parsing, MS Query, VBA/Macros, webservice & API calls). PowerPoint skills.• Experience building advanced, user-friendly, and impactful dashboards, reports, and visualizations using tools like Power BI, Tableau, or similar• Experience with Salesforce Lightning or similar CRM for lead and opportunity tracking and account management. Strong understanding of sales pipeline stages (e.g., prospecting, qualification, negotiation, and closing) with the ability to effectively navigate the platform to support and enhance sales activities.
Preferred:• Experience supporting B2B sales operations and/or marketing• Telecommunications and/or Technology industry experience• Advanced expertise in Power BI, including DAX for creating complex measures, calculated columns, and custom aggregations, as well as proficiency in Power Query, data modeling, and performance optimization to ensure efficient and scalable reporting solutions.• Experience with cloud data platforms and data warehousing, with a strong preference for Google Cloud Platform (GCP) and BigQuery; experience with Snowflake, Redshift, or Databricks is also valuable. • Experience with Salesforce Data Cloud or other major CDP (Customer Data Platform), to support customer 360-degree views of customers, accounts, and business activities.• Experience with scripting languages (e.g., Python) and ETL processes to support and maintain pipelines.• Experience with Salesforce reporting, including creating and analyzing reports & dashboards.• Experience setting up and managing Salesforce campaigns to track and measure sales and marketing initiatives.
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
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Nearest Major Market: Plano
Nearest Secondary Market: Dallas