Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Sales Engineer, Consumer Panel
We’re seeking a Sales Engineer with deep experience in consumer panel data and a strong understanding of how CPG brands leverage these insights to drive strategic decisions across marketing, innovation, and shopper engagement. This role is pivotal in supporting our field sales team by translating client business needs into actionable data solutions—ensuring every opportunity is scoped, priced, and supported for long-term success.
As a trusted partner to both our internal sales team and external clients, you will help guide CPG stakeholders through the full sales lifecycle—from identifying fit to solution design, technical validation, and post-sale transition. This role offers a unique opportunity to apply your expertise in consumer behavior and data storytelling within a fast-growing, insights-driven organization.
Job Duties and Responsibilities
Pre-Sales Partnership
- Collaborate with account executives and prospects to uncover client objectives and define how SPINS' consumer panel and syndicated data solutions can solve them.
- Lead discovery and consultative selling efforts with client teams across brand, insights, marketing, and analytics functions.
- Clearly articulate how SPINS’ consumer data provides differentiated value and can inform product development, brand health tracking, category strategies, competitive analysis, and consumer targeting.
Technical Enablement
- Deliver engaging demos and data walkthroughs to illustrate platform capabilities, panel methodology, and analytic output
- Address technical and analytical questions during the sales cycle, ensuring clarity around methodology and expected outcomes.
Solution Design & Scoping
- Design solutions grounded in client use cases, ensuring technical and strategic fit
- Define technical feasibility, data coverage, and deliverable approach in collaboration with product owners
- Build tailored proposals and support pricing strategy in collaboration with sales and operations teams.
Sales Process Execution
- Serve as a core contributor across the full sales cycle—from early engagement through final contracting and hand-off.
- Partner with onboarding and customer success teams to ensure post-sale continuity and clear delivery expectation.
Internal Collaboration & Feedback
- Act as a voice of the customer internally—bringing field feedback to product and analytics teams to enhance our solutions.
- Maintain a strong pulse on evolving CPG industry trends, competitive consumer panel data offerings, and innovations in consumer insights
Education and Experience
- 3–6 years of experience in a sales engineering, insights, consulting, analytics strategy, or technical pre-sales role supporting CPG clients.
- Must have direct experience working with consumer panel data (e.g., NIQ/Circana/Kantar/Gfk) and applying those insights in a CPG brand, agency, or data provider context.
- Strong knowledge of how CPGs use consumer panel data to drive decisions in brand management, marketing strategy, innovation, and retail activation.
- Exceptional communication and storytelling skills with the ability to simplify technical concepts for non-technical audiences.
- Experience supporting consultative sales processes—scoping solutions, pricing, and working across complex stakeholder groups.
- Familiarity with CRM systems (e.g., Salesforce), Excel, PowerPoint, and BI tools like Looker or Tableau.
- Highly organized, adaptable, and energized by working in a fast-paced, cross-functional environment.
Hiring Range: $95/yr-$120K/yr + eligible for commission potential
Note: Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
Top Skills
What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
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