Sales Enablement Manager

Posted 14 Days Ago
Be an Early Applicant
San Francisco, CA
Hybrid
100K-150K Annually
Mid level
Information Technology • Other • Security • Social Impact • Software • Cybersecurity • Data Privacy
Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
The Sales Enablement Manager at Persona will support the Sales team by managing onboarding and education programs, creating resources, and improving processes. This role requires simplifying complex concepts, refining materials, and responding flexibly to team needs across various products and industry insights.
Summary Generated by Built In

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.


We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.


We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.


About the Role

The Sales Enablement Manager is a critical role that will support our Sales team in becoming more effective sellers of a complex, technical and ever-growing suite of identity products. Reporting to the Head of Enablement, the Sales Enablement Manager will be joining a small and scrappy team in charge of creating, implementing and maintaining Persona’s Sales collateral, training programs / certifications, and internal knowledge base. The ideal candidate has: (1) high levels of self-motivation and self-direction; (2) a passion for teaching complex concepts and breaking them down in digestible ways without losing critical context, and (3) extreme care for the quality of their work. We are looking for a candidate who is thrilled to be helpful to the Sales team and willing to adjust their day to day based on the team’s changing needs.

What you'll do at Persona

  • Industry and Product Expertise: In order to gain the context necessary to make your materials and trainings relevant, you will become an expert on the identity industry, Persona’s solutions and platform, the challenges of our customers and our key value propositions. You will also understand the Persona’s sales process inside and out
  • Internal Resources and External Collateral: Create and maintain: (1) external-facing Sales collateral (sales decks, one-pagers, loom videos and other leave-behinds, including bespoke collateral for enterprise deals); and (2) internal knowledge base for Sales (e.g. competitor matrices, use case repositories,battle cards, playbooks, talk tracks, guides, processes, trackers).
  • Onboarding: Manage Persona’s onboarding programs for new SDRs, Account Executives and Sales Engineers, including leading live sessions, creating and updating online courses, grading and evaluation.
  • Continuing Education: Equip members of our Sales team with the essential industry and product knowledge, practice opportunities, and coaching to be successful in their role, including creating and delivering live trainings and online courses, creating internal and external resources. Topics span product, process, customers, compliance and skills.
  • Process and Tools: Build and improve processes within the Sales team and across teams, including creating new standard operating procedures, working closely with revenue operations to make Salesforce changes, and training the field. Vet new tools (including efficiency tools) and work with teams to implement new tools with the Sales team’s use cases in mind.
  • Responsive to Ever-Changing Needs: The Sales Enablement Manager will be flexible and hyper-responsive to the changing needs of our Sales team, and will work cross-functionally with Product Marketing, Product Managers, Rev Ops and members of our Sales team to deliver on all the above.

What you'll bring to Persona

  • Exceptional written and verbal communication skills
  • Ability to simplify complex information and teach it in a way that is compelling, nuanced, and designed for mastery
  • Ability to learn complex and technical subjects very quickly
  • Genuine desire to be helpful, and willing to take on a variety of projects based on the ever-changing needs of our Sales team
  • Process-oriented, but also able to work in ambiguous, fast-moving situations with very little structure
  • Grit and persistence – you will find creative ways to get what you need
  • Ability to make data-informed decisions (e.g. gathering insights from SFDC data)
  • Strong collaboration and interpersonal skills, and can work well with a large number of cross-functional stakeholders
  • Nice to haves: experience at an early stage start-up supporting enterprise teams with top-down selling in a highly competitive environment, expertise in either the identity industry or financial services industry, familiarity with Notion, Salesforce, Gong, CMS systems and AI tools

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.


Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.


Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.


We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

The Company
HQ: San Francisco, CA
230 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.

Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

Why Work With Us

Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.

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