VP of Sales, D/Cipher

About the Position:

You are a strategic and dynamic sales leader with extensive relationships across key brands, agencies, and media buyers who actively leverage data and trading solutions in their campaigns. As a Vice President, you bring a proven track record of identifying and pursuing growth opportunities while mentoring and empowering your team to succeed. You balance high-level strategic vision with hands-on leadership, leveraging your expertise and connections to uncover new opportunities, strengthen relationships, and drive revenue growth for Dotdash Meredith’s D/Cipher product.

Your entrepreneurial mindset and deep understanding of the D/Cipher product and Dotdash Meredith’s robust data capabilities enable you to engage with senior agency and brand stakeholders. You thrive on crafting innovative solutions and driving partnerships that deliver measurable business outcomes. 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the position’s contributions: 

What you’ll be doing:

• Strategic Leadership: Develop and implement a strategic vision for the D/Cipher sales team, aligning with Dotdash Meredith’s broader business goals and ensuring the team remains focused on high-impact opportunities.

• Opportunity Identification & Execution: Proactively identify and prioritize high-value opportunities for D/Cipher, taking the lead where necessary to drive new initiatives and business pursuits. Collaborate with the sales team to evaluate and execute strategic growth plans.

• Leverage Connections with Media Buyers: Utilize your established network of media buyers, agencies, and trading desk professionals to unlock opportunities for D/Cipher. Position Dotdash Meredith as the go-to partner for data-driven audience insights and advanced trading solutions.

• Relationship Building: Establish and maintain senior-level relationships with key brands, agencies, and Holdcos, ensuring D/Cipher remains integral to their media planning and buying strategies.

• Team Leadership & Mentorship: Lead and inspire the sales team, providing guidance, mentorship, and resources to ensure their success. Act as a go-to expert for navigating complex sales cycles and high-level negotiations.

• Sales Enablement: Equip the team with tools, insights, and strategies to craft compelling pitches and close deals effectively. Ensure sellers are well-prepared to articulate the value of D/Cipher to clients.

• Market Expertise: Stay ahead of industry trends, including advancements in programmatic, CTV, and data ecosystems, and translate these insights into actionable strategies for the team.

• Client Advocacy: Act as a client advocate within the organization, ensuring feedback is communicated to product and technical teams to improve offerings and maintain a competitive edge.

• Revenue Growth: Take ownership of revenue targets, driving results through direct action, team collaboration, and strategic relationship-building.

• Event Leadership: Represent Dotdash Meredith at key industry events, serving as an ambassador for the D/Cipher product and cultivating new relationships and opportunities.

Role Requirements:

What you need to be successful:

• 10+ years of experience in sales, with a significant portion spent in a leadership role within digital media, data-driven solutions, or programmatic ecosystems.

• Extensive connections with media buyers, agencies, and trading desk professionals who rely on data and trading solutions to optimize their campaigns.

• Proven track record of managing and growing key brand and agency relationships at a senior level, delivering measurable revenue growth.

• Expertise in first-party data, audience intelligence, and programmatic ecosystems, with the ability to translate complex offerings into compelling solutions for clients.

• Exceptional leadership and mentoring skills, with experience leading high-performing sales teams and inspiring them to exceed goals.

• A proactive, strategic mindset with a demonstrated ability to identify opportunities, develop actionable plans, and execute against them.

• Excellent communication, presentation, and negotiation skills, capable of engaging with C-suite and senior decision-makers.

• A robust network of contacts across brands and agencies, particularly in the New York market.

• Bachelor’s degree required; advanced degree in a relevant field is a plus.