Sales Development Representative (SDR)

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently.  A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?

Here’s what we’re up to: https://bit.ly/4fyXonB

Our Sales Development Representatives will be challenged to hunt food distributors/suppliers to drive long-lasting relationships that fuel our growth and bring Choco to the next level.

What you will do

• Engage with 30+ suppliers a day via inbound and outbound channels.

• Prospect meetings through online channels with distributors, which can require multi-threading and engaging multiple contacts or C-suite levels.

• Manage your regional distributor leads and set up meetings for the Account Executive team to develop potential partnerships.

• As a part of a Global SDR Team, collaborate, learn, and celebrate with others across multiple time zones and backgrounds.

• Use Salesforce, Gong, cold calling, and marketing strategies to generate new sales opportunities.

• Implement MEDDICCC principles (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition, and Compelling Event) to enhance sales precision and outcomes.

• 100% focused on lead generation via prospecting, outreach, and qualification.

• Lead the SDR function ‘from the front’ by aspiring to be first on the leaderboard and setting the pace and tone for other SDRs.

• Strong collaboration with AEs and Sales Managers to scale best practices and learnings, maximizing results.

The ideal candidate

• 1+ years of experience in sales (SDR, BDR, Sales) with a proven record of success.

• Fluent German (C2 level) required.

• Open and natural communicator who is comfortable articulating complex and diverse technical solutions to less tech-savvy external partners.

• Sales mentality with experience leveraging partnerships to uncover referral opportunities.

• Data-driven mindset with a focus on finding solutions and executing.

• Technical: Proficient in prospecting tools, multi-threading, qualifying leads, KPI tracking, AE preparation, and CRM experience (Salesforce preferred).

• Functional: Persuasive communication, objection handling, inter-departmental collaborator.

Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.

In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.