About the Role
This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.
What you'll do at Persona
- Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
- Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
- Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
- Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
- Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
- Maintain accurate and detailed records of prospect interactions and update Salesforce
- Continuously improve product knowledge and sales skills through ongoing training and professional development
What you'll bring to Persona
- 1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
- Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
- Openness to internalize feedback, build on prior experience, and demonstrate improvement
- Superior verbal and written communication skills
- Comfort working in ambiguity and adaptable
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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